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Developing Persona Analytics Towards Persona Science

Authors:

Bernard JansenAuthors Info & Claims

IUI '22: Proceedings of the 27th International Conference on Intelligent User Interfaces

Pages 323 - 344

https://doi.org/10.1145/3490099.3511144

Published: 22 March 2022 Publication History

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Abstract

Much of the reported work on personas suffers from the lack of empirical evidence. To address this issue, we introduce Persona Analytics (PA), a system that tracks how users interact with data-driven personas. PA captures users’ mouse and gaze behavior to measure users’ interaction with algorithmically generated personas and use of system features for an interactive persona system. Measuring these activities grants an understanding of the behaviors of a persona user, required for quantitative measurement of persona use to obtain scientifically valid evidence. Conducting a study with 144 participants, we demonstrate how PA can be deployed for remote user studies during exceptional times when physical user studies are difficult, if not impossible.

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Index Terms

Developing Persona Analytics Towards Persona Science
1. Human-centered computing
  1. Human computer interaction (HCI)

Index terms have been assigned to the content through auto-classification.

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Personas are a popular technique in User-Centered Design, however their validity can be called into question. While the techniques used to developed personas and their integration with other design activities provide some measure of validity, a persona'...
The Choice of a Persona: An Analysis of Why Stakeholders Choose a Given Persona for a Design Task
HCI International 2023 – Late Breaking Papers
Abstract
Although personas have been applied for two decades, not much is known about why a designer chooses a specific persona for a given design task. This question matters because if designers prefer one persona over another, then the needs and ...

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cover image ACM Conferences

IUI '22: Proceedings of the 27th International Conference on Intelligent User Interfaces

March 2022

888 pages

ISBN:9781450391443

DOI:10.1145/3490099

Copyright © 2022 ACM.

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Published: 22 March 2022

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IUI '22

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IUI '22: 27th International Conference on Intelligent User Interfaces

March 22 - 25, 2022

Helsinki, Finland

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Overall Acceptance Rate 746 of 2,811 submissions, 27%

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IUI '25

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30th International Conference on Intelligent User Interfaces

March 24 - 27, 2025

Cagliari , Italy

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Cited By

Sahu SRanganathan S(2024)Navigating Usability and User Experience in a Multi-Platform World With Agile MethodologyNavigating Usability and User Experience in a Multi-Platform World10.4018/979-8-3693-2337-3.ch003(49-84)Online publication date: 15-Nov-2024
https://doi.org/10.4018/979-8-3693-2337-3.ch003
Salminen JJung SJansen B(2024)Investigating Persona Viewing Behavior: An Eye-Tracking Study on Portrait-Format Persona ProfileProceedings of the 13th Nordic Conference on Human-Computer Interaction10.1145/3679318.3685376(1-12)Online publication date: 13-Oct-2024
https://dl.acm.org/doi/10.1145/3679318.3685376
Şengün SSalminen JJung SAldous KJansen B(2024)“There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design TaskProceedings of the 2024 ACM Designing Interactive Systems Conference10.1145/3643834.3661512(1234-1247)Online publication date: 1-Jul-2024
https://dl.acm.org/doi/10.1145/3643834.3661512
Salminen JLiu CPian WChi JHäyhänen EJansen B(2024)Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona DescriptionsProceedings of the 2024 CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642036(1-20)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642036
Kaate ISalminen JSantos JJung SOlkkonen RJansen B(2023)The realness of fakesInternational Journal of Human-Computer Studies10.1016/j.ijhcs.2023.103096178:COnline publication date: 1-Oct-2023
https://dl.acm.org/doi/10.1016/j.ijhcs.2023.103096
Salminen JJung SAlmerekhi HCambria EJansen B(2023)How Can Natural Language Processing and Generative AI Address Grand Challenges of Quantitative User Personas?HCI International 2023 – Late Breaking Papers10.1007/978-3-031-48057-7_14(211-231)Online publication date: 23-Jul-2023
https://dl.acm.org/doi/10.1007/978-3-031-48057-7_14
Jansen BAldous KSalminen JAlmerekhi HJung SJansen BAldous KSalminen JAlmerekhi HJung S(2023)Persona AnalyticsUnderstanding Audiences, Customers, and Users via Analytics10.1007/978-3-031-41933-1_9(105-113)Online publication date: 6-Sep-2023
https://doi.org/10.1007/978-3-031-41933-1_9
Spiliotopoulos DMargaris DKoutrakis KPhilippopoulos PVassilakis C(2022)Persona Finetuning for Online Gaming Using Personalisation TechniquesHCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games10.1007/978-3-031-22131-6_48(656-668)Online publication date: 26-Jun-2022
https://dl.acm.org/doi/10.1007/978-3-031-22131-6_48

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