research-article

Quarantined! Examining the Effects of a Community-Wide Moderation Intervention on Reddit

Authors:

Eshwar Chandrasekharan,

Eric GilbertAuthors Info & Claims

ACM Transactions on Computer-Human Interaction (TOCHI), Volume 29, Issue 4

Article No.: 29, Pages 1 - 26

https://doi.org/10.1145/3490499

Published: 31 March 2022 Publication History

Abstract

Should social media platforms override a community’s self-policing when it repeatedly break rules? What actions can they consider? In light of this debate, platforms have begun experimenting with softer alternatives to outright bans. We examine one such intervention called quarantining, that impedes direct access to and promotion of controversial communities. Specifically, we present two case studies of what happened when Reddit quarantined the influential communities r/TheRedPill (TRP) and r/The_Donald (TD). Using over 85M Reddit posts, we apply causal inference methods to examine the quarantine’s effects on TRP and TD. We find that the quarantine made it more difficult to recruit new members: new user influx to TRP and TD decreased by 79.5% and 58%, respectively. Despite quarantining, existing users’ misogyny and racism levels remained unaffected. We conclude by reflecting on the effectiveness of this design friction in limiting the influence of toxic communities and discuss broader implications for content moderation.

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Index Terms

Quarantined! Examining the Effects of a Community-Wide Moderation Intervention on Reddit
1. Human-centered computing
  1. Collaborative and social computing
    1. Empirical studies in collaborative and social computing

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cover image ACM Transactions on Computer-Human Interaction

ACM Transactions on Computer-Human Interaction Volume 29, Issue 4

August 2022

469 pages

ISSN:1073-0516

EISSN:1557-7325

DOI:10.1145/3514186

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Kristina Höök
KTH Royal Institute of Technology, Sweden

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Publication History

Published: 31 March 2022

Accepted: 01 October 2021

Revised: 01 October 2021

Received: 01 July 2021

Published in TOCHI Volume 29, Issue 4

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