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Are Deepfakes Concerning? Analyzing Conversations of Deepfakes on Reddit and Exploring Societal Implications

Authors:

Dilrukshi Gamage,

Piyush Ghasiya,

Vamshi Bonagiri,

Mark E. Whiting,

Kazutoshi SasaharaAuthors Info & Claims

CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems

Article No.: 103, Pages 1 - 19

https://doi.org/10.1145/3491102.3517446

Published: 28 April 2022 Publication History

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Abstract

Deepfakes are synthetic content generated using advanced deep learning and AI technologies. The advancement of technology has created opportunities for anyone to create and share deepfakes much easier. This may lead to societal concerns based on how communities engage with it. However, there is limited research available to understand how communities perceive deepfakes. We examined deepfake conversations on Reddit from 2018 to 2021—including major topics and their temporal changes as well as implications of these conversations. Using a mixed-method approach—topic modeling and qualitative coding, we found 6,638 posts and 86,425 comments discussing concerns of the believable nature of deepfakes and how platforms moderate them. We also found Reddit conversations to be pro-deepfake and building a community that supports creating and sharing deepfake artifacts and building a marketplace regardless of the consequences. Possible implications derived from qualitative codes indicate that deepfake conversations raise societal concerns. We propose that there are implications for Human Computer Interaction (HCI) to mitigate the harm created from deepfakes.

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Cited By

Zubair MHakak S(2025)Exploring the Landscape of Compressed DeepFakes: Generation, Dataset and DetectionNeurocomputing10.1016/j.neucom.2024.129116619(129116)Online publication date: Feb-2025
https://doi.org/10.1016/j.neucom.2024.129116
Maram SPfau JKasar MSeif El-Nasr M(2024)A Topic Modeling Approach Towards Understanding the Discourse between Religion and Videogames on RedditProceedings of the ACM on Human-Computer Interaction10.1145/36770548:CHI PLAY(1-44)Online publication date: 15-Oct-2024
https://dl.acm.org/doi/10.1145/3677054
Wei YZhu YHui PTyson GCai JKankanhalli MPrabhakaran BBoll SSubramanian RZheng LSingh VCesar PXie LXu D(2024)Exploring the Use of Abusive Generative AI Models on CivitaiProceedings of the 32nd ACM International Conference on Multimedia10.1145/3664647.3681052(6949-6958)Online publication date: 28-Oct-2024
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Index Terms

Are Deepfakes Concerning? Analyzing Conversations of Deepfakes on Reddit and Exploring Societal Implications
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
    2. Empirical studies in collaborative and social computing
  2. Human computer interaction (HCI)
    1. HCI theory, concepts and models

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cover image ACM Conferences

CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems

April 2022

10459 pages

ISBN:9781450391573

DOI:10.1145/3491102

Editors:
Simone Barbosa
PUC-Rio, Brazil
,
Cliff Lampe
University of Michigan, USA
,
Caroline Appert
Université Paris-Saclay, France
,
David A. Shamma
Toyota Research Institute, USA
,
Steven Drucker
Microsoft Research, USA
,
Julie Williamson
University of Glasgow, UK
,
Koji Yatani
University of Tokyo, Japan

Copyright © 2022 Owner/Author.

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https://dl.acm.org/doi/10.1145/3677054
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https://dl.acm.org/doi/10.1145/3664647.3681052
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