Right Tool, Right Job: Recommendation for Repeat and Exploration Consumption in Food Delivery
Authors: 
Jiayu Li, 
Aixin Sun, Weizhi Ma, Peijie Sun, 
Min ZhangAuthors Info & Claims
Jiayu Li, Aixin Sun, Weizhi Ma, Peijie Sun, Min ZhangAuthors Info & ClaimsPages 643 - 653
Abstract
From e-commerce to music and news, recommender systems are tailored to specific scenarios. While researching generic models applicable to various scenarios is crucial, studying recommendations based on the unique characteristics of a specific and vital scenario holds both research and, more importantly, practical value.
In this paper, we focus on store recommendations in the food delivery scenario, which is an intriguing and significant domain with unique behavior patterns and influential factors. First, we offer an in-depth analysis of real-world food delivery data across platforms and countries, revealing that (i) repeat and exploration orders are both noticeable behaviors and (ii) the influences of historical and collaborative situations on repeat and exploration consumption are distinct. Second, based on the observations, we separately design two simple yet effective recommendation models: RepRec for repeat orders and ExpRec for exploration ones. An ensemble module is further proposed to combine recommendations from two models for a unified recommendation list. Finally, experiments are conducted on three datasets spanning three countries across two food delivery platforms. Results demonstrate the superiority of our proposed recommenders on repeat, exploration, and combined recommendation tasks over various baselines. Such simple yet effective approaches will be beneficial for real applications. This work shows that dedicated analyses and methods for domain-specific characteristics are essential for the recommender system studies.
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Index Terms
- Right Tool, Right Job: Recommendation for Repeat and Exploration Consumption in Food Delivery
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October 2024
1438 pages
ISBN:9798400705052
DOI:10.1145/3640457
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Published: 08 October 2024
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