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Innovation Diffusion in a Dynamic Potential Adopter Population

Authors:

Robert A. PetersonAuthors Info & Claims

Management Science, Volume 24, Issue 15

Pages 1589 - 1597

https://doi.org/10.1287/mnsc.24.15.1589

Published: 01 November 1978 Publication History

Abstract

Existing single-adoption diffusion models assume a static constant ceiling on the number of adopters, that is, a constant population of potential adopters, over the entire time frame of the diffusion process. However, for most innovations this assumption is tenuous. Rather, the ceiling, or the potential adopter population is more likely to be dynamic. The present paper relaxes this assumption and presents a dynamic diffusion model. To illustrate the application of this model, data from two innovations are analyzed.

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Recommendations

Erratum to "Innovation Diffusion in a Dynamic Potential Adopter Population"

Erratum to Mahajan, Vijay, Robert A. Peterson. 1978. Innovation diffusion in a dynamic potential adopter population. Management Sci.24 15 1589-1597.
Models of New Product Diffusion Through Advertising and Word-of-Mouth

A model of the diffusion process is developed which recognizes 1 the interaction between adopters and non-adopters and 2 the influence of external information sources such as advertising. The model is extended by incorporating the effects of repeat ...
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cover image Management Science

Management Science Volume 24, Issue 15

November 1978

132 pages

ISSN:0025-1909

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INFORMS

Linthicum, MD, United States

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Published: 01 November 1978

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Najafi-Ghobadi SBagherinejad JTaleizadeh A(2021)Modeling the diffusion of generation products in the presence of heterogeneous strategic customers for determining optimal marketing-mix strategiesComputers and Industrial Engineering10.1016/j.cie.2021.107606160:COnline publication date: 1-Oct-2021
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