article

The Value of Internet Commerce to the Customer

Pages 533 - 542

https://doi.org/10.1287/mnsc.45.4.533

Published: 01 April 1999 Publication History

Abstract

<P>Internet commerce has the potential to offer customers a better deal compared to purchases by conventional methods in many situations. To make this potential a reality, businesses must focus on the values of their customers. We interviewed over one-hundred individuals about all the pros and cons of using Internet commerce that they experienced or envisioned. The results were organized into twenty-five categories of objectives that were influenced by Internet purchases. These categories were separated into means objectives and fundamental objectives used to describe the bottom line consequences of concern to customers. These results are applicable to designing an Internet commerce system for a business, creating and redesigning products, and increasing value to customers. The set of fundamental objectives also provides the foundation for developing a quantitative model of customer values.</P>

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Baldauf CEng-Larsson FIsaksson O(2024)Where to Cut the Long Tail? The Value of Carrying Inventory in Online RetailManagement Science10.1287/mnsc.2023.477770:3(1855-1874)Online publication date: 1-Mar-2024
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Rzepka CBerger BKoslow AHess T(2023)Voice Assistant, Buy Coffee Capsules!: Understanding the Determinants of Consumers' Intention to Use Voice CommerceACM SIGMIS Database: the DATABASE for Advances in Information Systems10.1145/3614178.361418554:3(137-159)Online publication date: 4-Aug-2023
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Index Terms

The Value of Internet Commerce to the Customer
1. Applied computing
  1. Enterprise computing
    1. Business process management

Index terms have been assigned to the content through auto-classification.

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Management Science Volume 45, Issue 4

April 1999

166 pages

ISSN:0025-1909

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INFORMS

Linthicum, MD, United States

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Published: 01 April 1999

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Baldauf CEng-Larsson FIsaksson O(2024)Where to Cut the Long Tail? The Value of Carrying Inventory in Online RetailManagement Science10.1287/mnsc.2023.477770:3(1855-1874)Online publication date: 1-Mar-2024
https://dl.acm.org/doi/10.1287/mnsc.2023.4777
Rzepka CBerger BKoslow AHess T(2023)Voice Assistant, Buy Coffee Capsules!: Understanding the Determinants of Consumers' Intention to Use Voice CommerceACM SIGMIS Database: the DATABASE for Advances in Information Systems10.1145/3614178.361418554:3(137-159)Online publication date: 4-Aug-2023
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Recommendations

Enhancing customer value through click-and-mortar e-commerce: implications for geographical market reach and customer type

The Customer Loyalty Research Based on B2C E-Commerce Sites

The Research of Internet Shopping Customer Value Model

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