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A Systems Dynamics Simulation Study of Network Public Opinion Evolution Mechanism

Published: 01 October 2019 Publication History

Abstract

The factors that affect formation and dissemination of public opinion have been studied for a long time. However, the findings are disparate and fragmented, given the characteristics of netizens and new media in the Big Data era. To this end, this article introduces eight mechanisms working on formation and dissemination of public opinion on network. Based on system dynamics, this article further proposes a comprehensive causal relationship model to explore the factors affecting the consequence of public opinion on network. Particularly, the role of government is taken into consideration in this model. A simulation with Vensim PLE is conducted. The results of the simulation indicate that group polarization among netizens, opinion leaders, the quantity of media audience, the frequency of media report, government attention, and warning mechanism for public opinion crisis affect the consequence of public opinion on network significantly. Implications of the findings are discussed.

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      cover image Journal of Global Information Management
      Journal of Global Information Management  Volume 27, Issue 4
      Oct 2019
      207 pages

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      IGI Global

      United States

      Publication History

      Published: 01 October 2019

      Author Tags

      1. Network
      2. Public Opinion
      3. Simulation
      4. System Dynamics

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      View all
      • (2022)Impact of Financial Digitalization on Organizational PerformanceJournal of Global Information Management10.4018/JGIM.30160230:1(1-35)Online publication date: 20-Oct-2022
      • (2022)Research on the dynamic mechanism of group emotional expression in the crisisTelematics and Informatics10.1016/j.tele.2022.10182971:COnline publication date: 1-Jul-2022
      • (2021)A System Dynamics Model for Public Opinion Diffusion and Response Strategy of Government Creditability Crisis Event during the COVID-19 PandemicProceedings of the 5th International Conference on Management Engineering, Software Engineering and Service Sciences10.1145/3459012.3459032(125-131)Online publication date: 8-Jan-2021

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