Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of succeeding at innovation? In The Innovators Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation, they write, is not simply an invention, a policy, or a process to be managed. Innovation is a personal skill that can be learned, developed through practice, and extended into organizations. Denning and Dunham define innovation as the art of getting people to adopt change. They draw a distinction between invention and innovation: many inventions never become innovations, and many innovations do not involve an invention. They identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success. Weakness in any of these practices, they show, blocks innovation. Denning and Dunham describe innovation at scales ranging from the private (a family organization of chores and allowances) to the planetary (the invention and adoption of the World Wide Web). They provide a detailed account of the eight practices and how to accomplish them; and they chart the path to innovation mastery, from individual practices to teams and social networks.
Cited By
- Denning P (2023). A Map for Innovation, Communications of the ACM, 66:3, (28-31), Online publication date: 1-Mar-2023.
- Denning P (2020). Avalanches make us all innovators, Communications of the ACM, 63:9, (32-34), Online publication date: 21-Aug-2020.
- Denning P and Dew N (2012). The myth of the elevator pitch, Communications of the ACM, 55:6, (38-40), Online publication date: 1-Jun-2012.
- Denning P (2012). The idea idea, Communications of the ACM, 55:3, (30-32), Online publication date: 1-Mar-2012.
- Denning P (2011). The grounding practice, Communications of the ACM, 54:12, (38-40), Online publication date: 1-Dec-2011.
- Denning P and Raj R (2011). Managing time, part 2, Communications of the ACM, 54:9, (31-33), Online publication date: 1-Sep-2011.
- Denning P (2011). Managing time, Communications of the ACM, 54:3, (32-34), Online publication date: 1-Mar-2011.
Index Terms
- The Innovator's Way: Essential Practices for Successful Innovation
Recommendations
The Organization Man and the Innovator: Theoretical Archetypes to Inform Behavioral Information Security Research
Behavioral information security research exhibits a preoccupation with security policy, bureaucratic control, and policy compliance and noncompliance. This preoccupation implicitly treats employees as the sociological archetype described by Whyte (1956),...
Classifying user-innovators - An approach to utilize user-innovator asset
Extant research underscored that user-innovators, especially those belonging to communities can be excellent collaborators with firms seeking new ideas. The two characteristics significant for commercial success are community membership and information ...
How to be an open innovator when you are an SME? An institutional work analysis
AbstractThe literature of Open Innovation (OI) has portrayed an important number of cases of large enterprises that are adopting a more open, collaborative and networked model for developing new products, processes, and management models. ...