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Article

DeepFM: a factorization-machine based neural network for CTR prediction

Published: 19 August 2017 Publication History

Abstract

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require expertise feature engineering. In this paper, we show that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions. The proposed model, DeepFM, combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture. Compared to the latest Wide & Deep model from Google, DeepFM has a shared input to its "wide" and "deep" parts, with no need of feature engineering besides raw features. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of DeepFM over the existing models for CTR prediction, on both benchmark data and commercial data.

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    cover image Guide Proceedings
    IJCAI'17: Proceedings of the 26th International Joint Conference on Artificial Intelligence
    August 2017
    5253 pages
    ISBN:9780999241103

    Sponsors

    • Australian Comp Soc: Australian Computer Society
    • NSF: National Science Foundation
    • Griffith University
    • University of Technology Sydney
    • AI Journal: AI Journal

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    AAAI Press

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    Published: 19 August 2017

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