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Evaluating the Effectiveness of A Suggested Architecture for The Real-Time Social Recommendation System

Published: 13 July 2021 Publication History

Abstract

With the growth of social media and online network sites, a large number of textual data are continuously generated every day, however, it is a challenging subject to detect, describe and analyze those unstructured and semi-structured textual data since it has the characteristics of interactivity, sociality, and real-time means. Consequently, researchers have proposed several data mining methods that are used for building effective social recommendation systems to enhance user commercial and social activities. In this paper, we evaluated the performance of our developed real-time social recommendation system called ChatWithRec that aims to analyze the user's contextual conversation dynamically, detect the topic, and then match it with a suitable advertisement to increase the accuracy of recommendations. In our evaluation, we utilized a set of textual datasets to test the conversational analysis segment by using a modified Latent Dirichlet Allocation topic modeling method. Besides, we involved Google's Mobile ad network and an adjusted advertisement database (considering only some fields which are, food and travel subjects including booking hotels and flight adverts) as a task-related output action to collect qualitative data and defining the user's behaviors within-subjects' interaction with our system. The results are encouraging and indicate that the system is fast, satisfy users by getting what they seek without interrupting their conversation flow.

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  • (2023)Dynamic negative sampling for recommendation with feature matchingMultimedia Tools and Applications10.1007/s11042-023-17521-083:16(49749-49766)Online publication date: 4-Nov-2023

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          ICSIM '21: Proceedings of the 2021 4th International Conference on Software Engineering and Information Management
          January 2021
          251 pages
          ISBN:9781450388955
          DOI:10.1145/3451471
          Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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          Published: 13 July 2021

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          Author Tags

          1. Advertisement
          2. Latent Dirichlet Allocation
          3. Recommendation Architecture
          4. Social Recommendation System
          5. Topic Modeling

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          • (2023)Dynamic negative sampling for recommendation with feature matchingMultimedia Tools and Applications10.1007/s11042-023-17521-083:16(49749-49766)Online publication date: 4-Nov-2023

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