research-article

Tracking the random surfer: empirically measured teleportation parameters in PageRank

Authors:

David F. Gleich,

Paul G. Constantine,

Abraham D. Flaxman, and

Asela GunawardanaAuthors Info & Claims

WWW '10: Proceedings of the 19th international conference on World wide web

April 2010

Pages 381 - 390

https://doi.org/10.1145/1772690.1772730

Published: 26 April 2010 Publication History

Abstract

PageRank computes the importance of each node in a directed graph under a random surfer model governed by a teleportation parameter. Commonly denoted alpha, this parameter models the probability of following an edge inside the graph or, when the graph comes from a network of web pages and links, clicking a link on a web page. We empirically measure the teleportation parameter based on browser toolbar logs and a click trail analysis. For a particular user or machine, such analysis produces a value of alpha. We find that these values nicely fit a Beta distribution with mean edge-following probability between 0.3 and 0.7, depending on the site. Using these distributions, we compute PageRank scores where PageRank is computed with respect to a distribution as the teleportation parameter, rather than a constant teleportation parameter. These new metrics are evaluated on the graph of pages in Wikipedia.

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Cited By

Fang XSheng QWang XZhang WNgu AYang J(2020)From Appearance to EssenceACM Transactions on Intelligent Systems and Technology10.1145/341174911:6(1-24)Online publication date: 11-Sep-2020
https://dl.acm.org/doi/10.1145/3411749
Consonni CLaniado DMontresor A(2020) CycleRank , or there and back again: personalized relevance scores from cyclic paths on directed graphs Proceedings of the Royal Society A: Mathematical, Physical and Engineering Sciences10.1098/rspa.2019.0740476:2241Online publication date: 9-Sep-2020
https://doi.org/10.1098/rspa.2019.0740
Fang XSheng QWang XChu DNgu A(2019)SmartVoteWorld Wide Web10.1007/s11280-018-0629-322:4(1855-1885)Online publication date: 1-Jul-2019
https://dl.acm.org/doi/10.1007/s11280-018-0629-3
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Index Terms

Tracking the random surfer: empirically measured teleportation parameters in PageRank
1. Information systems
  1. Information retrieval
    1. Information retrieval query processing

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Published In

cover image ACM Other conferences

WWW '10: Proceedings of the 19th international conference on World wide web

April 2010

1407 pages

ISBN:9781605587998

DOI:10.1145/1772690

General Chairs:
Michael Rappa
North Carolina State University, USA
,
Paul Jones
University of North Carolina at Chapel Hill, USA
,
Program Chairs:
Juliana Freire
University of Utah, USA
,
Soumen Chakrabarti
Indian Institute of Technology, India

Copyright © 2010 International World Wide Web Conference Committee (IW3C2).

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 April 2010

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WWW '10

WWW '10: The 19th International World Wide Web Conference

April 26 - 30, 2010

North Carolina, Raleigh, USA

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Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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Cited By

Fang XSheng QWang XZhang WNgu AYang J(2020)From Appearance to EssenceACM Transactions on Intelligent Systems and Technology10.1145/341174911:6(1-24)Online publication date: 11-Sep-2020
https://dl.acm.org/doi/10.1145/3411749
Consonni CLaniado DMontresor A(2020) CycleRank , or there and back again: personalized relevance scores from cyclic paths on directed graphs Proceedings of the Royal Society A: Mathematical, Physical and Engineering Sciences10.1098/rspa.2019.0740476:2241Online publication date: 9-Sep-2020
https://doi.org/10.1098/rspa.2019.0740
Fang XSheng QWang XChu DNgu A(2019)SmartVoteWorld Wide Web10.1007/s11280-018-0629-322:4(1855-1885)Online publication date: 1-Jul-2019
https://dl.acm.org/doi/10.1007/s11280-018-0629-3
Robertson RLazer DWilson CChampin PGandon FMédini LLalmas MIpeirotis P(2018)Auditing the Personalization and Composition of Politically-Related Search Engine Results PagesProceedings of the 2018 World Wide Web Conference10.1145/3178876.3186143(955-965)Online publication date: 10-Apr-2018
https://dl.acm.org/doi/10.1145/3178876.3186143
Epstein RRobertson RLazer DWilson C(2017)Suppressing the Search Engine Manipulation Effect (SEME)Proceedings of the ACM on Human-Computer Interaction10.1145/31346771:CSCW(1-22)Online publication date: 6-Dec-2017
https://dl.acm.org/doi/10.1145/3134677
Xi Chen Tao Wu (2017)Web service ranking and visualization based on QoS properties and invocation relationships2017 2nd International Conference on Image, Vision and Computing (ICIVC)10.1109/ICIVC.2017.7984653(734-738)Online publication date: Jun-2017
https://doi.org/10.1109/ICIVC.2017.7984653
Tao Wu Xi Chen (2017)PageRank-based analysis and visualization of ethnic entrepreneurship and innovation2017 2nd International Conference on Image, Vision and Computing (ICIVC)10.1109/ICIVC.2017.7984651(724-728)Online publication date: Jun-2017
https://doi.org/10.1109/ICIVC.2017.7984651
Fang XSheng QWang XNgu AZhang Y(2017)GrandBase: generating actionable knowledge from Big DataPSU Research Review10.1108/PRR-01-2017-00051:2(105-126)Online publication date: 14-Aug-2017
https://doi.org/10.1108/PRR-01-2017-0005
Fang XSheng QWang XBarhamgi MYao LNgu A(2017)SourceVote: Fusing Multi-valued Data via Inter-source AgreementsConceptual Modeling10.1007/978-3-319-69904-2_13(164-172)Online publication date: 21-Oct-2017
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Geigl FLerman KWalk SStrohmaier MHelic DBlustein JHerder ERubart JAshman H(2016)Assessing the Navigational Effects of Click Biases and Link Insertion on the WebProceedings of the 27th ACM Conference on Hypertext and Social Media10.1145/2914586.2914594(37-47)Online publication date: 10-Jul-2016
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