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A framework for personalizing web search with concept-based user profiles

Published: 23 March 2008 Publication History

Abstract

Personalized search is an important means to improve the performance of a search engine. In this article, we propose a framework that supports mining a user's conceptual preferences from users' clickthrough data resulting from Web search. The discovered preferences are utilized to adapt a search engine's ranking function. In this framework, an extended set of conceptual preferences was derived for a user based on the concepts extracted from the search results and the clickthrough data. Then, a concept-based user profile (CUP) representing the user profile as a concept ontology tree is generated. Finally, the CUP is input to a support vector machine (SVM) to learn a concept preference vector for adapting a personalized ranking function that reranks the search results. In order to achieve more flexible personalization, the framework allows a user to control the amount of specific CUP ontology information to be exposed to the personalized search engine. We study various parameters, such as conceptual relationships and concept features, arising from CUP that affect the ranking quality. Experiments confirm that our approach is able to significantly improve the retrieval effectiveness for the user. Further, our proposed control parameters of CUP information can adjust the exposed user information more smoothly and maintain better ranking quality than the existing methods.

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cover image ACM Transactions on Internet Technology
ACM Transactions on Internet Technology  Volume 11, Issue 4
March 2012
80 pages
ISSN:1533-5399
EISSN:1557-6051
DOI:10.1145/2109211
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Publication History

Accepted: 01 November 2011
Revised: 01 June 2011
Received: 01 July 2010
Published: 23 March 2008
Published in TOIT Volume 11, Issue 4

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Author Tags

  1. Clickthrough data
  2. concept
  3. ontology
  4. personalization
  5. user profiling

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