poster

Empirical evaluation of 20 web form optimization guidelines

Authors:

Mirjam Seckler,

Javier A. Bargas-Avila,

Alexandre N. TuchAuthors Info & Claims

CHI EA '13: CHI '13 Extended Abstracts on Human Factors in Computing Systems

Pages 1893 - 1898

https://doi.org/10.1145/2468356.2468695

Published: 27 April 2013 Publication History

Abstract

Most websites use interactive online forms as a main contact point to users. Recently, many publications aim at optimizing web forms. In contrast to former research that focused at the evaluation of single guidelines, the present study shows in a controlled lab experiment with n=23 participants the combined effectiveness of 20 guidelines on real company web forms. Results indicate that optimized web forms lead to faster completion times, less form submission trials, fewer eye fixations and higher user satisfaction in comparison to the original forms.

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Bargas-Avila, J. A, Brenzikofer, O., Roth, S., Tuch, A. N., Orsini, S., & Opwis, K. (2010). Simple but Crucial User Interfaces in the World Wide Web: Introducing 20 Guidelines for Usable Web Form Design. In: R. Matrai (Ed.), User Interfaces (pp. 1 10). InTech, ISBN: 978953--307-084--1.

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Bargas-Avila, J. A., Brenzikofer, O., Tuch, A. N., Roth, S. P., & Opwis, K. (2011). Working towards usable forms on the World Wide Web: Optimizing date entry input fields. Advances in Human Computer Interaction, Article ID 202701.

Digital Library

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Seckler, M., Tuch, A. N., Opwis, K., & Bargas-Avila, J. A. (2012). User-friendly Locations of Error Messages in Web Forms: Put them on the right side of the erroneous input field. Interacting with Computers, 24(3), 107 118.

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Cited By

Bluhm JBerchtenbreiter R(2020)User Experience Improvement for Online Travel Agencies Through Eye-Tracking: The Onlineweg.de Case StudyEye Tracking in Tourism10.1007/978-3-030-49709-5_9(113-135)Online publication date: 2-Oct-2020
https://doi.org/10.1007/978-3-030-49709-5_9
Inal YOzen-Cinar N(2016)Achieving a User Friendly Error Message Design: Understanding the Mindset and Preferences of Turkish Software DevelopersDesign, User Experience, and Usability: Novel User Experiences10.1007/978-3-319-40355-7_36(377-385)Online publication date: 22-Jun-2016
https://doi.org/10.1007/978-3-319-40355-7_36
Seckler MHeinz SBargas-Avila JOpwis KTuch AJones MPalanque PSchmidt AGrossman T(2014)Designing usable web formsProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/2556288.2557265(1275-1284)Online publication date: 26-Apr-2014
https://dl.acm.org/doi/10.1145/2556288.2557265

Index Terms

Empirical evaluation of 20 web form optimization guidelines
1. Human-centered computing
  1. Human computer interaction (HCI)
2. Information systems
  1. Information retrieval
  2. Information storage systems

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Published In

cover image ACM Conferences

CHI EA '13: CHI '13 Extended Abstracts on Human Factors in Computing Systems

April 2013

3360 pages

ISBN:9781450319522

DOI:10.1145/2468356

General Chair:
Wendy E. Mackay
INRIA
,
Program Chairs:
Stephen Brewster
Glasgow University
,
Susanne Bødker
University of Aarhus

Copyright © 2013 Copyright is held by the owner/author(s).

Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

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Published: 27 April 2013

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CHI '13: CHI Conference on Human Factors in Computing Systems

April 27 - May 2, 2013

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CHI EA '13 Paper Acceptance Rate 630 of 1,963 submissions, 32%;

Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

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Cited By

Bluhm JBerchtenbreiter R(2020)User Experience Improvement for Online Travel Agencies Through Eye-Tracking: The Onlineweg.de Case StudyEye Tracking in Tourism10.1007/978-3-030-49709-5_9(113-135)Online publication date: 2-Oct-2020
https://doi.org/10.1007/978-3-030-49709-5_9
Inal YOzen-Cinar N(2016)Achieving a User Friendly Error Message Design: Understanding the Mindset and Preferences of Turkish Software DevelopersDesign, User Experience, and Usability: Novel User Experiences10.1007/978-3-319-40355-7_36(377-385)Online publication date: 22-Jun-2016
https://doi.org/10.1007/978-3-319-40355-7_36
Seckler MHeinz SBargas-Avila JOpwis KTuch AJones MPalanque PSchmidt AGrossman T(2014)Designing usable web formsProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/2556288.2557265(1275-1284)Online publication date: 26-Apr-2014
https://dl.acm.org/doi/10.1145/2556288.2557265

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