The effectiveness of user-centric social interfaces on evaluating mobile recommendations
Authors: 
Jaewon Choi, Hong Joo LeeAuthors Info & Claims
Jaewon Choi, Hong Joo LeeAuthors Info & ClaimsArticle No.: 19, Pages 1 - 7
Abstract
Many studies on recommender systems have focused on increasing their accuracy by enhancing the algorithms employed. Social perceptions, however, influence both satisfaction and perceived accuracy of mobile recommender systems. Thus, the aim of this study was to investigate the importance of including reasons for particular recommendations by examining the role of social presence and self-reference and their effects on user evaluations of mobile recommender systems. We performed a 2 x 2 experimental setting (Four experimental web pages with user-to-user and item-to-item collaborative filtering) which was used to manipulate customer perception of accuracy through social presence and self-reference. Social presence and self-reference were shown to be antecedents of perceived accuracy of mobile recommender systems. Additionally, perceived accuracy appeared to be a partial mediator of the relationship between social presence and satisfaction, whereas perceived accuracy appeared to be a full mediator of the relationship between self-reference and satisfaction.
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- The effectiveness of user-centric social interfaces on evaluating mobile recommendations
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Published In
August 2016
311 pages
ISBN:9781450342223
DOI:10.1145/2971603
- Conference Chairs:
- Toru Ishida,
- Norman Sadeh,
- Jae Kyu Lee,
- Federico Casalegno,
- Wooju Kim,
- Program Chairs:
- Sohyeong Kim,
- Sung-Byung Yang
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- BigBang Angels: BigBang Angels
- Benple: Benple
- Women's News Inc.: Women's News Inc.
- FKII: The Federation of Korean Infomation Industries
- Korea Internet Corporations Association: Korea Internet Corporations Association
- KOFST: Korean Federation of Science and Technology Societies
- NIA: National Information Society Agency, Republic of Korea
- HAREX: HAREX InfoTech Inc.
- Haitai: Haitai Confectionery & Foods Co., Ltd.
- KTO: Korea Tourism Organization
- G-MICE Bureau: Gyeonggi MICE Bureau
- IT Daily: ITMG Corp.
- Suwon City: Suwon City
- ALLWIN: ALLWIN
- DIPA: Digital Industry Promotion Agency of Yongin City
- Tech M: Moneytoday Network Inc.
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Published: 17 August 2016
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ICEC '16
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- BigBang Angels
- Benple
- Women's News Inc.
- FKII
- Korea Internet Corporations Association
- KOFST
- NIA
- HAREX
- Haitai
- KTO
- G-MICE Bureau
- IT Daily
- Suwon City
- ALLWIN
- DIPA
- Tech M
ICEC '16: International Conference on Electronic Commerce 2016
August 17 - 19, 2016
Suwon, Republic of Korea
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ICEC '16 Paper Acceptance Rate 44 of 55 submissions, 80%;
Overall Acceptance Rate 150 of 244 submissions, 61%
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