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Digital advertising is used to leverage Internet technologies to deliver advertisements to consumers. For an advertisement to reach a large number of audience, business owners usually relay on social media influencers to deliver advertisements ...

The problem of influencer identification is an important problem in social network analysis, due to the impact of influential users one the opinions of their audience. Most of the existing approaches to identify influencers are developed for ...

To analyze successful consulting processes using multimodal analysis, the aim of this research is to develop a model for recognizing when a client is persuaded by a consultant using multimodal features. These models enable us to analyze the ...

Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks and social media. Their presence is linked to different aims and accompanied by comments. The ...

Research on the use of social media has shown that it tends to influence if not alter human perceptions while purchasing and added frequently targeted marketing on these platforms has also impacted on consumer buying behavior. This paper, through ...

The objective of this article is to understand the way of communicative interaction of applications currently used in the sectors of material culture food in the city of São Paulo, Brazil, in order to reflect on the types of functionalities and ...

Based on a relationship marketing approach, this paper studies the impact of social media use on sales performance and its underlying mechanisms. A conceptual model is proposed and empirically tested from the perspective of salespeople in B2B ...

In Japan, the number of beauty salons has been increased and reached over 250,000 at the end of 2018. On the other hand, there are some salon management problems such as price reduction and customer decrease. In such situations, it is an important ...

During a long period of marketing practice, we have decided to write this article, especially seeing the problems of entrepreneurial beginnings from Romania, and from other countries from EU. In this article are highlighted the entrepreneurial ...

Over the last few decades, consumers’ preferences and lifestyles have changed significantly. In such market, the number of products and services aims to mass marketing have become less effective. Therefore, personalization tailored to individual ...

pLSA is a useful method to know the characteristics of customer or item in marketing. In this study, we proposed a method to set the initial values more efficiently than the existing method for the problem that the final solution depends on the ...

This study aims to analyze consumer behavior during Cyber Monday and Black Friday in Chile through an information technology acceptance model. An extended technology acceptance model was created to which the Technology Continuance Use Theory was ...

The purpose of the study is to investigate and clarify the factors that affect Saudi higher education institutions’ adoption and formulation of effective policies on social media. A focus group was conducted to explore the critical challenges and ...

Customer eXperience (CX) refers to people’s expectations and perceptions when interacting with a brand/company, through systems, products and services that this offers. Student eXperience (SX) is a particular case of CX, as students interact with ...

Many factors contribute to student success in college-level courses. One major factor is student access to required course materials. There is a growing number of students who, for several reasons, do not have access to materials or choose not to ...

The end of the new normal that has resulted from the pandemic is uncertain. Meanwhile the effects of the introduction of new ways of doing things in the field of academic pedagogy are being studied from different perspectives. Within the series of ...

In order to supplement the decreasing working population, there are more and more foreigner workers working in Japanese society. In such a situation where small numbers of foreigner workers need to work with Japanese people as the majority, ...

Development logs and video game streaming can be used as a tool to improve the quality of student projects and create a high-quality product that can be utilized by a general audience for STEM engagement purposes. University of Baltimore’s Lunar ...

This paper discusses the challenges faced by Emirati students enrolled in a private university in the United Arab Emirates. In particular, the study focuses on the development of their academic writing skills. It uses data collected from ...

Group work in online classes can be a challenging task for both teachers and students. Teachers need to make sure that the group task is designed carefully to achieve its learning objectives, and students need to learn how to work efficiently as ...

Recent Chilean legislation established a curriculum focused on children with cognitive deficits, adapting the original English curriculum to a specialized one that can be used in Special Education Needs (SEN) schools. However, currently, Chilean ...

Customer eXperience (CX) includes all physical and emotional responses during the interactions with the products, systems and services that a company or an organization offers. We can consider a student as a particular case of customer, and ...

Since the start of coronavirus disease 2019 (COVID-19) pandemic, social media platforms have been filled with discussions about the global health crisis. Meanwhile, the World Health Organization (WHO) has highlighted the importance of seeking ...

The Covid-19 pandemic offers a spectacular case of disaster management. In this literature, the paradigm of participation is fundamental: the mitigation of the impact of the disaster, the quality of the preparation and the resilience of the ...

The shift in educational strategies and modalities brought on by the COVID-19 pandemic has intensified the need for innovative teaching methods. Both students and educators faced numerous challenges caused or exacerbated by the shift to different ...