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- ArticleJuly 2021
Consumer Attitude and Behavior During Black Friday and Cyber Monday
Social Computing and Social Media: Applications in Marketing, Learning, and HealthPages 147–158https://doi.org/10.1007/978-3-030-77685-5_12AbstractThis study aims to analyze consumer behavior during Cyber Monday and Black Friday in Chile through an information technology acceptance model. An extended technology acceptance model was created to which the Technology Continuance Use Theory was ...
