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- short-paperAugust 2016
What motivates chinese consumers to adopt FinTech services: a regulatory focus theory
ICEC '16: Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected WorldAugust 2016, Article No.: 40, Pages 1–3https://doi.org/10.1145/2971603.2971643FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus ...