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What motivates chinese consumers to adopt FinTech services: a regulatory focus theory

Published: 17 August 2016 Publication History
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  • Abstract

    FinTech is a newly emerged service that combines innovative financial services and latest mobile technology. Since this service is new, there is a lack of study that investigates consumer behavior in adopting the service. Founded on Regulatory Focus Theory, our study aims to explain two different factors that motivate the adoption of FinTech in China. We plan to collect data from university students who used Alipay and Tenpay (two of the leading FinTech companies in China). The findings from our study will be valuable to FinTech companies in strategizing and promoting usage of their services.

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    1. What motivates chinese consumers to adopt FinTech services: a regulatory focus theory

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      cover image ACM Other conferences
      ICEC '16: Proceedings of the 18th Annual International Conference on Electronic Commerce: e-Commerce in Smart connected World
      August 2016
      311 pages
      ISBN:9781450342223
      DOI:10.1145/2971603
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

      Sponsors

      • BigBang Angels: BigBang Angels
      • Benple: Benple
      • Women's News Inc.: Women's News Inc.
      • FKII: The Federation of Korean Infomation Industries
      • Korea Internet Corporations Association: Korea Internet Corporations Association
      • KOFST: Korean Federation of Science and Technology Societies
      • NIA: National Information Society Agency, Republic of Korea
      • HAREX: HAREX InfoTech Inc.
      • Haitai: Haitai Confectionery & Foods Co., Ltd.
      • KTO: Korea Tourism Organization
      • G-MICE Bureau: Gyeonggi MICE Bureau
      • IT Daily: ITMG Corp.
      • Suwon City: Suwon City
      • ALLWIN: ALLWIN
      • DIPA: Digital Industry Promotion Agency of Yongin City
      • Tech M: Moneytoday Network Inc.

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 17 August 2016

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      Author Tags

      1. alipay
      2. fintech
      3. regulation focus theory
      4. security control
      5. tenpay
      6. use and gratification

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      ICEC '16
      Sponsor:
      • BigBang Angels
      • Benple
      • Women's News Inc.
      • FKII
      • Korea Internet Corporations Association
      • KOFST
      • NIA
      • HAREX
      • Haitai
      • KTO
      • G-MICE Bureau
      • IT Daily
      • Suwon City
      • ALLWIN
      • DIPA
      • Tech M
      ICEC '16: International Conference on Electronic Commerce 2016
      August 17 - 19, 2016
      Suwon, Republic of Korea

      Acceptance Rates

      ICEC '16 Paper Acceptance Rate 44 of 55 submissions, 80%;
      Overall Acceptance Rate 150 of 244 submissions, 61%

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      • (2024)ESG and FinTech: Are they connected?Research in International Business and Finance10.1016/j.ribaf.2024.10222569(102225)Online publication date: Apr-2024
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      • (2023)Structural Modelling on Factors of Adopting FinTech Among Malaysian MillennialsDigital Natives as a Disruptive Force in Asian Businesses and Societies10.4018/978-1-6684-6782-4.ch008(134-156)Online publication date: 12-May-2023
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      • (2023)Analysis of financial technology acceptance of peer to peer lending (P2P lending) using extended technology acceptance model (TAM)Journal of Open Innovation: Technology, Market, and Complexity10.1016/j.joitmc.2023.1000279:1(100027)Online publication date: Mar-2023
      • (2023)Investigating Variables that Increase the Desire and Loyalty to Utilize Fintech After the COVID-19 Lockdown: A New Normal BehaviorThe Fintech Disruption10.1007/978-3-031-23069-1_11(267-293)Online publication date: 25-Feb-2023
      • (2023)Adoption of FintechFintech and Cryptocurrency10.1002/9781119905028.ch4(59-89)Online publication date: 20-Oct-2023
      • (2022)Fintechs: Uma análise dos fatores que antecedem as intenções do usoRevista de Tecnologia Aplicada10.48005/2237-3713rta2022v11n2p2539(25-39)Online publication date: 30-Nov-2022
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