Electronic Commerce Research and Applications

We analyze the cooperation mechanism in a group buying channel where a supplier sells products to heterogeneous consumers through an organizer. We consider two cooperation mechanisms: traditional wholesale mechanism and commission negotiation ...

• This paper analyzes the wholesale mechanism and the commission negotiation mechanism in group buying.
• We identify the conditions under which cooperation mechanism and consumer segment can lead to ”win-win” and ”win-lose” outcomes for ...

• This study presented a consumer herding model using the theory of social impact, cue utilization, and information adoption model.
• This study measured the direct impact of consumer ratings and sales volume on herding behavior and ...

Herding behavior refers to the imitation of the behavior of the masses. The primary purpose of this study is to determine how herding affects digital purchases. It is an under-researched area in the marketing and consumer behavior context. First, ...

• Third-party cheats lower the revenue from legitimate in-game purchases.
• A game publisher can ignore or block suspected accounts.
• Banning suspected accounts can drive up the price of third-party cheats.
• Isolating suspected ...

Some players of online games download third-party cheats to gain an unfair advantage, which frustrates regular players and lowers the publisher’s revenue from in-game purchases. The publisher may respond by turning a blind eye, banning suspected ...

• This study investigated brand value co-creation behaviors and antecedents in social media-based brand communities.
• Brand community members’ motivations positively influence common identity-based attachment.
• Brand community members’ ...

Consumers’ participation in brand value co-creation has played an important role in brand building since the rise of social media. There is little research that investigates brand value co-creation behaviors and their antecedents in social media-...

• Enhancing consumers’ cognition of preference heterogeneity can overcome the egocentric anchoring in decision-making.
• Consumers’ cognition of preference heterogeneity can mitigate the negative effect of the preference-oriented NWOM.

Negative electronic word-of-mouth (eWOM) occasionally results from mismatches between reviewers’ preferences and product characteristics. In this study, we propose that enhancing consumers’ cognition of preference heterogeneity can overcome the ...

• Platforms hosting eWOM messages differ in psychological distance.
• Perceived credibility and information diagnosticity mediate the effect of eWOM messages on purchase intention.
• Platforms moderate the effectiveness of high- and low-...

This article investigates how the message topics of electronic word of mouth (eWOM) (feasibility vs. desirability) and platforms with varying psychological distances contribute to the eWOM effect. Within the framework of the construal level ...

We report on two studies that examine how social sentiment influences information asymmetry in digital currency markets. We also assess whether cryptocurrency can be an investment vehicle, as opposed to only an instrument for asset speculation. ...

• Few studies have explored the relationship between social gamification and user fatigue.
• This paper explores the impact of social gamification on users’ psychological stress and fatigue, as well as the moderating effects of player ...

Social gamification design has been widely used in various industries to enhance user engagement. Although social gamification design can help to shape user behavior to some extent, this design mechanism has significant negative effects on users. ...

• Assessing the importance of review- and seller-related factors in social commerce.
• Determinants of trust in products and trust in sellers are different.
• Trust disposition offsets the importance of review quality and responsiveness ...

The study investigates the determinants of trust in sellers and products and purchase intention in the social commerce (s-commerce) context by considering the moderating effects of trust disposition and perceived price fairness. The data were ...

This study examines how ride-sharing platforms (e.g., Uber) influence the online reviews of a home-sharing platform (e.g., Airbnb) based on a natural experiment conducted in the city of Austin, Texas, in the United States. A causal relationship ...

• Ride-sharing platforms (Uber/Lyft) influence the online reviews of a home-sharing platform (Airbnb).
• The valence of the online reviews on Airbnb was more positive during the period when Uber/Lyft was out of the market.
• The ...

Differential pricing in e-commerce has sparked discussions about price discrimination. However, due to the difficulty in measuring consumers’ satisfaction with different prices for the same product, it is hard to quantitatively assess the impact ...

• A differential pricing strategy based on reinforcement learning is implemented.
• Utility theory is introduced to evaluate differential pricing in e-commerce.
• A win-win situation for merchants’ profits and consumers’ interests is ...

• The potential food contamination events in the food supply chain are modeled.
• Increased contamination likelihood and damage rate reduce the level of decision-making before contamination.
• Food goodwill gradually increases after ...

Food contamination may have a catastrophic effect on companies, causing a plunge in goodwill. Motivated by the practice that existing voluntary recall strategies still suffer from untimeliness and imprecision, we consider blockchain to provide ...

• The privacy calculus theory was adapted to investigate disclosure and usage intention on mobile banking.
• Perceived benefits and risks statistically impact disclosure and usage intention.
• Consumers are categorized into mobile ...

Advancements in information and communication technologies (ICT) have transformed the financial industry into “Fintech” and mobile banking. The COVID-19 pandemic has accelerated the adoption of mobile commerce services, with privacy and security ...

In the context of the digital economy, online retailers are faced with increasing competition and seek to improve sales and attract consumers through innovations such as recommender systems. This paper investigates the strategies for adopting ...

• We study the recommender system adoption strategies of competing online retailers under consumer search.
• Competition between the incumbent retailer and the new entrant retailer is considered.
• The adoption of the recommender system ...

• This study explores the UGC video advertising avoidance mechanism based on “Qiafan” videos of Bilibili.
• This study builds a systematic model to identify factors influencing ad avoidance based on S-O-R model.
• Perceived consistency, ...

Bilibili, has given rise to a large number of advertising videos, which users tend to avoid. This study uses Bilibili’s video advertisements as the main research object and builds an advertising avoidance model based on a questionnaire survey ...

• A positive influencer image leads to a more favorable platform and product image.
• A positive platform image leads to a more favorable associated product image.
• Positive platforms and products image enhance the online engagement ...

In today’s digital environment, influencer marketing has been established as an essential and powerful tool in promoting meaningful engagement between brands and consumers. Rooted in Social Identity Theory and Trust Transfer Theory, this study ...

• Investigate drivers of knowledge sharing among social commerce vendors.
• Use static and dynamic models to analyze knowledge-sharing behavior.
• Local governments play a key role in promoting knowledge-sharing in a cluster.
• Peer ...

Given the increasing popularity of livestreaming and agricultural e-commerce, it is important to understand what influences knowledge sharing among competing local farmer-livestreamers. Using ordinal logistic regression and agent-based modeling, ...

Recently, live streaming sales have played an important role in promoting the fresh product industry. Producers (e.g., smallholders, cooperatives, family farms) can either directly build their own live rooms or use third-party streamers’ live ...

• Self-broadcasting and streamer cooperation modes are considered.
• Output fluctuation and other factors of fresh products are considered.
• The fresh product producer does not always choose either mode.
• Perishability and non-...

• Two stages channel strategies are considered.
• Low-quality products are sold through live streaming only in first stage.
• High-quality products are sold directly in both stages.
• Selling products through live streaming can lead to ...

With the development of online platforms, live streaming has become an influential option for manufacturers' sales models. Manufacturers can choose to sell their products on their own or through live streaming platforms. Manufacturers' choices ...

• We propose an ensemble learning framework for customers’ response modeling.
• We generate a number of diverse base classifiers in different data subsets.
• The proposed approach achieves higher performance in the real-world ...

Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much ...