Cooperation mechanism, product quality, and consumer segment in group buying
We analyze the cooperation mechanism in a group buying channel where a supplier sells products to heterogeneous consumers through an organizer. We consider two cooperation mechanisms: traditional wholesale mechanism and commission negotiation ...
Highlights
- This paper analyzes the wholesale mechanism and the commission negotiation mechanism in group buying.
- We identify the conditions under which cooperation mechanism and consumer segment can lead to ”win-win” and ”win-lose” outcomes for ...
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers
- This study presented a consumer herding model using the theory of social impact, cue utilization, and information adoption model.
- This study measured the direct impact of consumer ratings and sales volume on herding behavior and ...
Herding behavior refers to the imitation of the behavior of the masses. The primary purpose of this study is to determine how herding affects digital purchases. It is an under-researched area in the marketing and consumer behavior context. First, ...
Strategies for online game publishers to counter third-party cheats
- Third-party cheats lower the revenue from legitimate in-game purchases.
- A game publisher can ignore or block suspected accounts.
- Banning suspected accounts can drive up the price of third-party cheats.
- Isolating suspected ...
Some players of online games download third-party cheats to gain an unfair advantage, which frustrates regular players and lowers the publisher’s revenue from in-game purchases. The publisher may respond by turning a blind eye, banning suspected ...
Investigating antecedents of brand value co-creation behaviors in social media based brand communities
- This study investigated brand value co-creation behaviors and antecedents in social media-based brand communities.
- Brand community members’ motivations positively influence common identity-based attachment.
- Brand community members’ ...
Consumers’ participation in brand value co-creation has played an important role in brand building since the rise of social media. There is little research that investigates brand value co-creation behaviors and their antecedents in social media-...
Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers’ cognition regarding preference heterogeneity
- Enhancing consumers’ cognition of preference heterogeneity can overcome the egocentric anchoring in decision-making.
- Consumers’ cognition of preference heterogeneity can mitigate the negative effect of the preference-oriented NWOM.
Negative electronic word-of-mouth (eWOM) occasionally results from mismatches between reviewers’ preferences and product characteristics. In this study, we propose that enhancing consumers’ cognition of preference heterogeneity can overcome the ...
Social media or online shopping websites: Will/how platforms influence eWOM effectiveness
- Platforms hosting eWOM messages differ in psychological distance.
- Perceived credibility and information diagnosticity mediate the effect of eWOM messages on purchase intention.
- Platforms moderate the effectiveness of high- and low-...
This article investigates how the message topics of electronic word of mouth (eWOM) (feasibility vs. desirability) and platforms with varying psychological distances contribute to the eWOM effect. Within the framework of the construal level ...
ON THE EFFECTS OF INFORMATION ASYMMETRY IN DIGITAL CURRENCY TRADING
We report on two studies that examine how social sentiment influences information asymmetry in digital currency markets. We also assess whether cryptocurrency can be an investment vehicle, as opposed to only an instrument for asset speculation. ...
Understanding the failing of social gamification: A perspective of user fatigue
- Few studies have explored the relationship between social gamification and user fatigue.
- This paper explores the impact of social gamification on users’ psychological stress and fatigue, as well as the moderating effects of player ...
Social gamification design has been widely used in various industries to enhance user engagement. Although social gamification design can help to shape user behavior to some extent, this design mechanism has significant negative effects on users. ...
Determinants of trust and purchase intention in social commerce: Perceived price fairness and trust disposition as moderators
- Madugoda Gunaratnege Senali,
- Mohammad Iranmanesh,
- Morteza Ghobakhloo,
- Behzad Foroughi,
- Shahla Asadi,
- Abderahman Rejeb
- Assessing the importance of review- and seller-related factors in social commerce.
- Determinants of trust in products and trust in sellers are different.
- Trust disposition offsets the importance of review quality and responsiveness ...
The study investigates the determinants of trust in sellers and products and purchase intention in the social commerce (s-commerce) context by considering the moderating effects of trust disposition and perceived price fairness. The data were ...
A true friend or frenemy?: Cross-platform effects on online reviews in the sharing economy
This study examines how ride-sharing platforms (e.g., Uber) influence the online reviews of a home-sharing platform (e.g., Airbnb) based on a natural experiment conducted in the city of Austin, Texas, in the United States. A causal relationship ...
Highlights
- Ride-sharing platforms (Uber/Lyft) influence the online reviews of a home-sharing platform (Airbnb).
- The valence of the online reviews on Airbnb was more positive during the period when Uber/Lyft was out of the market.
- The ...
Evaluating differential pricing in e-commerce from the perspective of utility
Differential pricing in e-commerce has sparked discussions about price discrimination. However, due to the difficulty in measuring consumers’ satisfaction with different prices for the same product, it is hard to quantitatively assess the impact ...
Highlights
- A differential pricing strategy based on reinforcement learning is implemented.
- Utility theory is introduced to evaluate differential pricing in e-commerce.
- A win-win situation for merchants’ profits and consumers’ interests is ...
Impacts of blockchain technology on food supply chains with potential food contamination
- The potential food contamination events in the food supply chain are modeled.
- Increased contamination likelihood and damage rate reduce the level of decision-making before contamination.
- Food goodwill gradually increases after ...
Food contamination may have a catastrophic effect on companies, causing a plunge in goodwill. Motivated by the practice that existing voluntary recall strategies still suffer from untimeliness and imprecision, we consider blockchain to provide ...
The moderating role of e-lifestyle on disclosure intention in mobile banking: A privacy calculus perspective
- The privacy calculus theory was adapted to investigate disclosure and usage intention on mobile banking.
- Perceived benefits and risks statistically impact disclosure and usage intention.
- Consumers are categorized into mobile ...
Advancements in information and communication technologies (ICT) have transformed the financial industry into “Fintech” and mobile banking. The COVID-19 pandemic has accelerated the adoption of mobile commerce services, with privacy and security ...
Strategic adoption of the recommender system under online retailer competition and consumer search
In the context of the digital economy, online retailers are faced with increasing competition and seek to improve sales and attract consumers through innovations such as recommender systems. This paper investigates the strategies for adopting ...
Highlights
- We study the recommender system adoption strategies of competing online retailers under consumer search.
- Competition between the incumbent retailer and the new entrant retailer is considered.
- The adoption of the recommender system ...
Understanding the influence mechanism of advertising avoidance from an S-O-R perspective: An empirical study based on “Qiafan” videos of Bilibili
- This study explores the UGC video advertising avoidance mechanism based on “Qiafan” videos of Bilibili.
- This study builds a systematic model to identify factors influencing ad avoidance based on S-O-R model.
- Perceived consistency, ...
Bilibili, has given rise to a large number of advertising videos, which users tend to avoid. This study uses Bilibili’s video advertisements as the main research object and builds an advertising avoidance model based on a questionnaire survey ...
Boosting online user engagement with short video endorsement content on TikTok via the image transfer mechanism
- A positive influencer image leads to a more favorable platform and product image.
- A positive platform image leads to a more favorable associated product image.
- Positive platforms and products image enhance the online engagement ...
In today’s digital environment, influencer marketing has been established as an essential and powerful tool in promoting meaningful engagement between brands and consumers. Rooted in Social Identity Theory and Trust Transfer Theory, this study ...
Coopetition in social commerce: What influences livestreaming knowledge sharing in agricultural clusters?
- Investigate drivers of knowledge sharing among social commerce vendors.
- Use static and dynamic models to analyze knowledge-sharing behavior.
- Local governments play a key role in promoting knowledge-sharing in a cluster.
- Peer ...
Given the increasing popularity of livestreaming and agricultural e-commerce, it is important to understand what influences knowledge sharing among competing local farmer-livestreamers. Using ordinal logistic regression and agent-based modeling, ...
Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products
Recently, live streaming sales have played an important role in promoting the fresh product industry. Producers (e.g., smallholders, cooperatives, family farms) can either directly build their own live rooms or use third-party streamers’ live ...
Highlights
- Self-broadcasting and streamer cooperation modes are considered.
- Output fluctuation and other factors of fresh products are considered.
- The fresh product producer does not always choose either mode.
- Perishability and non-...
Optimal manufacturer strategy for live-stream selling and product quality
- Two stages channel strategies are considered.
- Low-quality products are sold through live streaming only in first stage.
- High-quality products are sold directly in both stages.
- Selling products through live streaming can lead to ...
With the development of online platforms, live streaming has become an influential option for manufacturers' sales models. Manufacturers can choose to sell their products on their own or through live streaming platforms. Manufacturers' choices ...
Ensemble learning with dynamic weighting for response modeling in direct marketing
- We propose an ensemble learning framework for customers’ response modeling.
- We generate a number of diverse base classifiers in different data subsets.
- The proposed approach achieves higher performance in the real-world ...
Response modeling, a key to successful direct marketing, has become increasingly prevalent in recent years. However, it practically suffers from the difficulty of class imbalance, i.e., the number of responding (target) customers is often much ...