Managing the design‐manufacturing interface

This paper describes the major barriers across the design‐manufacturing interface and examines ways to overcome them to achieve a smooth production start‐up. An integration model reveals that formalization facilitates a smooth production start‐up. Independent of the degree of formalization during the early development stages, a formal approach is preferred when the new product is introduced into production. Another facilitating factor is the empathy from design towards manufacturing, which can be stimulated by managerial actions. Although the complexity and newness of product and technology hinder a smooth production start‐up, their effect seems to vanish by introducing formalization and by striving for a design team that has empathy towards manufacturing.