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A framework for representing navigational patterns as full temporal objects

Published: 01 November 2004 Publication History

Abstract

Navigational patterns have applications in several areas including: web personalization, recommendation, user-profiling and clustering, etc. Most existing works on navigational pattern-discovery give little consideration to the effects of time (or temporal trends) on navigational patterns. Some recent works have proposed frameworks for partial temporal representation of navigational patterns. This paper proposes a framework that models navigational patterns as full temporal objects that may be represented as time series. Such a representation allows a rich array of analysis techniques to be applied to the data. The proposed framework also enhances the understanding and interpretation of discovered patterns, and provides a rich environment for integrating the analysis of navigational patterns with data from the underlying organizational environments and other external factors. Such integrated analysis is very helpful in understanding navigational patterns (e.g., E-commerce sites may integrate the trend analysis of navigational patterns with other market data and economic indicators). To achieve full temporal representation, this paper proposes a navigational pattern-discovery technique that is not based on pre-defined thresholds. This is a shift from existing techniques that are driven by pre-defined thresholds that can only support partial temporal representation of navigational patterns.

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Cited By

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  • (2014)Review on time series databases and recent research trends in Time Series Mining2014 5th International Conference - Confluence The Next Generation Information Technology Summit (Confluence)10.1109/CONFLUENCE.2014.6949290(109-115)Online publication date: Sep-2014
  • (2005)Maintaining Knowledge-Bases of Navigational Patterns from Streams of Navigational SequencesProceedings of the 15th International Workshop on Research Issues in Data Engineering: Stream Data Mining and Applications10.1109/RIDE.2005.11(37-44)Online publication date: 3-Apr-2005

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Published In

cover image ACM SIGecom Exchanges
ACM SIGecom Exchanges  Volume 5, Issue 2
November, 2004
53 pages
EISSN:1551-9031
DOI:10.1145/1120687
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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 November 2004
Published in SIGECOM Volume 5, Issue 2

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Author Tags

  1. algorithms
  2. design
  3. human factors
  4. navigational pattern discovery
  5. temporal representation
  6. web usage mining

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Cited By

View all
  • (2014)Review on time series databases and recent research trends in Time Series Mining2014 5th International Conference - Confluence The Next Generation Information Technology Summit (Confluence)10.1109/CONFLUENCE.2014.6949290(109-115)Online publication date: Sep-2014
  • (2005)Maintaining Knowledge-Bases of Navigational Patterns from Streams of Navigational SequencesProceedings of the 15th International Workshop on Research Issues in Data Engineering: Stream Data Mining and Applications10.1109/RIDE.2005.11(37-44)Online publication date: 3-Apr-2005

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