Article

Predictive modeling of first-click behavior in web-search

Authors:

Maeve O'Brien,

Mark T. Keane,

Barry SmythAuthors Info & Claims

WWW '06: Proceedings of the 15th international conference on World Wide Web

Pages 1031 - 1032

https://doi.org/10.1145/1135777.1136000

Published: 23 May 2006 Publication History

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Abstract

Search engine results are usually presented in some form of text summary (e.g., document title, some snippets of the page's content, a URL, etc). Based on the information contained within these summaries users make relevance judgments about what links best suit their information needs. Current research suggests that these relevance judgments are in the service of some search strategy. In this paper, we model two different search strategies (the comparison and threshold strategies) and determine how well they fit data gathered from an experiment on user search within a simulated Google environment.

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Keane, M. T., O'Brien M. & Smyth B. (in press) Are people biased in their use of search-engines? Communications of the ACM.

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Cited By

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Clarke CFreund LSmucker MYilmaz E(2013)Report on the SIGIR 2013 workshop on modeling user behavior for information retrieval evaluation (MUBE 2013)ACM SIGIR Forum10.1145/2568388.256840347:2(84-95)Online publication date: 21-Jan-2013
https://dl.acm.org/doi/10.1145/2568388.2568403
Smucker MClarke C(2012)Modeling user variance in time-biased gainProceedings of the Symposium on Human-Computer Interaction and Information Retrieval10.1145/2391224.2391227(1-10)Online publication date: 4-Oct-2012
https://dl.acm.org/doi/10.1145/2391224.2391227
Halvey MKeane MHarper SAshman HBernstein MCristea ADavis HDe Bra PHanson VMillard D(2007)Analysis of online video search and sharingProceedings of the eighteenth conference on Hypertext and hypermedia10.1145/1286240.1286301(217-226)Online publication date: 10-Sep-2007
https://dl.acm.org/doi/10.1145/1286240.1286301
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Predictive modeling of first-click behavior in web-search

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Published In

WWW '06: Proceedings of the 15th international conference on World Wide Web

May 2006

1102 pages

ISBN:1595933239

DOI:10.1145/1135777

General Chairs:
Leslie Carr
University of Southampton
,
David De Roure
University of Southampton
,
Arun Iyengar
IBM Research
,
Program Chairs:
Carole Goble
University of Manchester, UK
,
Mike Dahlin
University of Texas at Austin

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 23 May 2006

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WWW06

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WWW06: The 15th International World Wide Web Conference 2006

May 23 - 26, 2006

Edinburgh, Scotland

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Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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Clarke CFreund LSmucker MYilmaz E(2013)Report on the SIGIR 2013 workshop on modeling user behavior for information retrieval evaluation (MUBE 2013)ACM SIGIR Forum10.1145/2568388.256840347:2(84-95)Online publication date: 21-Jan-2013
https://dl.acm.org/doi/10.1145/2568388.2568403
Smucker MClarke C(2012)Modeling user variance in time-biased gainProceedings of the Symposium on Human-Computer Interaction and Information Retrieval10.1145/2391224.2391227(1-10)Online publication date: 4-Oct-2012
https://dl.acm.org/doi/10.1145/2391224.2391227
Halvey MKeane MHarper SAshman HBernstein MCristea ADavis HDe Bra PHanson VMillard D(2007)Analysis of online video search and sharingProceedings of the eighteenth conference on Hypertext and hypermedia10.1145/1286240.1286301(217-226)Online publication date: 10-Sep-2007
https://dl.acm.org/doi/10.1145/1286240.1286301
O'Brien MKeane MChin DZhou MLau TPuerta A(2007)Modeling user behavior using a search-engineProceedings of the 12th international conference on Intelligent user interfaces10.1145/1216295.1216366(357-360)Online publication date: 28-Jan-2007
https://dl.acm.org/doi/10.1145/1216295.1216366

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