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Biometric marketing: targeting the online consumer

Published: 01 August 2006 Publication History

Abstract

How biometric technology can bridge the gap between consumers' needs and marketers' perceptions.

References

[1]
Basu, A. and Muylle, S. Authentication in electronic commerce. Commun. ACM 46, 12 (Dec. 2003), 159--166.
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Bromba, M. Bioidentification, 2003; www.bromba.com/faq/fpfaqe.htm.
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Daignault, M., Shepherd, M., Marche, S., and Watters, C. Enabling trust online. In Proceedings of the Third International Symposium on Electronic Commerce (ISEC'02), 3--13.
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Desmarais, N. Body language, security and e-commerce. Library Hi Tech Journal 18, 1 (2000), 61--74.
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Jain, A.K., Hong, L., and Pankanti, S. Biometric identification. Commun. ACM 43, 2 (Feb. 2000), 91--98.
[6]
Janbandhu, P. and Siyal, M. Novel biometric digital signatures for Internet-based applications. Information Management and Computer Security 9, 5 (2001), 205--212.
[7]
Pankanti, S., Bolle, R., and Jain, A.K. Biometrics: The future of identification. IEEE Computer (2002), 46--49.
[8]
Reid, P. Biometrics for Network Security. Prentice Hall, 2004.

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Published In

cover image Communications of the ACM
Communications of the ACM  Volume 49, Issue 8
Music information retrieval
August 2006
87 pages
ISSN:0001-0782
EISSN:1557-7317
DOI:10.1145/1145287
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 August 2006
Published in CACM Volume 49, Issue 8

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  • (2022)MEAU: A Method for the Evaluation of the Artificial UnintelligenceHandbook on Artificial Intelligence-Empowered Applied Software Engineering10.1007/978-3-031-08202-3_11(251-301)Online publication date: 4-Sep-2022
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  • (2018)Inverted Semanteme Into Financial Information OnlineTechnology-Enhanced Human Interaction in Modern Society10.4018/978-1-5225-3437-2.ch013(263-283)Online publication date: 2018
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