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Distrust and trust in B2C e-commerce: do they differ?

Published: 13 August 2006 Publication History
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  • Abstract

    Researchers have not studied e-commerce <u>distrust</u> as much as e-commerce <u>trust</u>. This study examines whether trust and distrust are distinct concepts. If trust and distrust are the same, lack of distrust research matters little. But if they are different, the lack of distrust research could be problematic because distrust may have a unique B2C impact. While some researchers believe distrust simply means a low level of trust, others believe distrust is a concept entirely separate from trust. For the latter to be true, trust and distrust variables must first demonstrate discriminant validity from each other, and second, differ in what they themselves predict. This paper tests whether or not trust and distrust variables are distinct. It finds that three sets of trust and distrust concepts are discriminant from each other and that they tend to predict different variables. The findings also show that distrust is an important predictor of risky B2C actions like willingness to share information and willingness to purchase.

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      cover image ACM Other conferences
      ICEC '06: Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
      August 2006
      624 pages
      ISBN:1595933921
      DOI:10.1145/1151454
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Publication History

      Published: 13 August 2006

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      Author Tags

      1. distrust
      2. intention to use
      3. perceived usefulness
      4. purchase
      5. structural assurance
      6. trust
      7. trusting beliefs
      8. trusting intention

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      ICEC '06 Paper Acceptance Rate 53 of 112 submissions, 47%;
      Overall Acceptance Rate 150 of 244 submissions, 61%

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      • (2023)Understanding Avoidance Behaviors of Users for Conversational AIDistributed, Ambient and Pervasive Interactions10.1007/978-3-031-34668-2_19(281-294)Online publication date: 9-Jul-2023
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      • (2022)To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers’ Distrust and Purchase IntentionJournal of Interactive Marketing10.1016/j.intmar.2019.11.00150:1(45-64)Online publication date: 15-Feb-2022
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