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Using attitude and social influence to develop an extended trust model for information systems

Published: 19 September 2006 Publication History

Abstract

This research extends an initial trust model proposed and empirically tested by McKnight, Choudhury, and Kacmar (2002) in an e-commerce context. This trust model is extended by the addition of two key constructs: trusting attitude and subjective norm. These added constructs improve the theoretical foundation of this model by more closely aligning it with the theory of reasoned action. The extended trust model is applied to the context of information systems, specifically a national identity system. Survey data collected in an experimental setting were used to test and compare the extended trust model against the initial trust model. Empirical results indicate that the additional constructs of trusting attitude and subjective norm explain significantly more variance in initial trusting intentions.

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          cover image ACM SIGMIS Database: the DATABASE for Advances in Information Systems
          ACM SIGMIS Database: the DATABASE for Advances in Information Systems  Volume 37, Issue 2-3
          Spring-Summer 2006
          178 pages
          ISSN:0095-0033
          EISSN:1532-0936
          DOI:10.1145/1161345
          Issue’s Table of Contents

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          Association for Computing Machinery

          New York, NY, United States

          Publication History

          Published: 19 September 2006
          Published in SIGMIS Volume 37, Issue 2-3

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          Author Tags

          1. attitude
          2. initial trust
          3. national identity systems (NID systems)
          4. subjective norm
          5. theory of reasoned action (TRA)

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