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The effects of online advertising

Authors:

Scott McCoy,

Andrea Everard,

Peter Polak, and

Dennis F. GallettaAuthors Info & Claims

Communications of the ACM, Volume 50, Issue 3

Pages 84 - 88

https://doi.org/10.1145/1226736.1226740

Published: 01 March 2007 Publication History

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Abstract

Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.

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Cited By

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Vanneste JVerma MGanguly DHui Yang GWang HHan SHauff CZuccon GZhang Y(2024)Detecting and Explaining Emotions in Video AdvertisementsProceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3626772.3657664(2734-2738)Online publication date: 10-Jul-2024
https://dl.acm.org/doi/10.1145/3626772.3657664
Hsu SKarahalios K(2024)Choosing What You Want Versus Getting What You Want: An Experiment with Choice in Video Ad PlacementProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642869(1-9)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642869
Jena SCheng T(2024)Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market DemandIEEE Transactions on Engineering Management10.1109/TEM.2024.341630771(11328-11345)Online publication date: 2024
https://doi.org/10.1109/TEM.2024.3416307
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Index Terms

The effects of online advertising
1. Human-centered computing
  1. Human computer interaction (HCI)
2. Information systems
  1. World Wide Web
    1. Web applications
      1. Internet communications tools

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Published In

Communications of the ACM Volume 50, Issue 3

Emergency response information systems: emerging trends and technologies

March 2007

95 pages

ISSN:0001-0782

EISSN:1557-7317

DOI:10.1145/1226736

Issue’s Table of Contents

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 01 March 2007

Published in CACM Volume 50, Issue 3

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Vanneste JVerma MGanguly DHui Yang GWang HHan SHauff CZuccon GZhang Y(2024)Detecting and Explaining Emotions in Video AdvertisementsProceedings of the 47th International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3626772.3657664(2734-2738)Online publication date: 10-Jul-2024
https://dl.acm.org/doi/10.1145/3626772.3657664
Hsu SKarahalios K(2024)Choosing What You Want Versus Getting What You Want: An Experiment with Choice in Video Ad PlacementProceedings of the CHI Conference on Human Factors in Computing Systems10.1145/3613904.3642869(1-9)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613904.3642869
Jena SCheng T(2024)Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market DemandIEEE Transactions on Engineering Management10.1109/TEM.2024.341630771(11328-11345)Online publication date: 2024
https://doi.org/10.1109/TEM.2024.3416307
Jhawar AVarshney SKumar P(2024)The grey side of influencer marketing: Content, contexts, and consequencesJournal of Consumer Behaviour10.1002/cb.2349Online publication date: 8-May-2024
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Islam SIslam MZannat N(2023)Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model AnalysisSAGE Open10.1177/2158244023119749513:3Online publication date: 12-Sep-2023
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Tran NVu D(2023)Factors Influencing the Intention to Use Mobile Applications for Foreign Language Learning: A Case Study of Economics Students in VietnamProceedings of the 2023 6th International Conference on Educational Technology Management10.1145/3637907.3637957(73-78)Online publication date: 3-Nov-2023
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Gorbatova KAnufriev GGorbunova E(2023)Banner blindness as the suppression process: No perceptual load effect on web advertising detectionVisual Cognition10.1080/13506285.2023.225052831:3(256-276)Online publication date: 24-Aug-2023
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Ning BLuo SWang AZhang M(2023)Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement studyCognitive Processing10.1007/s10339-023-01131-724:3(313-326)Online publication date: 21-Mar-2023
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Meffert HBurmann CKirchgeorg MEisenbeiß MMeffert HBurmann CKirchgeorg MEisenbeiß M(2023)Marketing-Mix: Kommunikationspolitische EntscheidungenMarketing10.1007/978-3-658-41755-0_8(599-778)Online publication date: 13-Dec-2023
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Megdadi YHammouri MMegdadi Z(2023)The Impact of Facebook Advertisements on Customer Attentions of Jordanian Female Young UsersThe Effect of Information Technology on Business and Marketing Intelligence Systems10.1007/978-3-031-12382-5_10(189-203)Online publication date: 9-Feb-2023
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Abstract

References

Cited By

Index Terms

Recommendations

Online Advertising: Experimental Facts on Ethics, Involvement, and Product Type

Online Display Advertising: Targeting and Obtrusiveness

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

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