Publishing ecommerce research- or how to maintain quality and diversity

As the Web increasingly permeates all aspects of our daily lives, eCommerce research is also expanding to address an ever wider range of research issues. As such the eCommerce research community has grown to encompass methodologies from a diverse mix of disciplines, with activities spanning technology, business, management, policy and human factors. In fact, what often seems to define good eCommerce research is the ability to tie together perspectives from several of these disciplines. The objective of this panel is to provide a broad overview of available publication outlets for eCommerce research, looking at whether and how they accommodate the inherently multidisciplinary nature of this area, and to what extent they help foster the interdisciplinary perspective that often seems so critical to good research in this space. To shed light on these issues and encourage discussion, the panel will bring together a small number of senior ecommerce researchers, who will draw on their experience as both researchers and journal editors. Following statements by each panelist, we will open the floor to the audience for questions and discussion.