Evaluating the impact of different virtual characters in product recommendations
Pages 73 - 80
Abstract
This paper presents an evaluation of the effect that distinct interface characters could have on the users' perception of their interaction with an ecommerce website. A recommender system has been integrated to the characters' architecture, with the goal of assessing their impact in making personalized recommendations. The characters used to interact with the users had different features such as being a known or an unknown person; being represented by an anthropomorphic figure or not. In spite of these differences, the characters also had a lot of similarities: they used the same language and had the same strategy for recommending products. They also had the same type of graphical representation. An experiment involving 180 students was set up, in which students had to complete a few purchases in an ecommerce website where the virtual characters gave tips and suggested products related to the users' perceived interests. The results of the experiment are presented here, as well as conclusions and direction for future work.
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Index Terms
- Evaluating the impact of different virtual characters in product recommendations
Recommendations
Using virtual characters in personalized recommendations
SIGCSE '07: Proceedings of the 38th SIGCSE technical symposium on Computer science educationThis paper describes a virtual character placed in an educational environment with the purpose of motivating and involving students in the activities proposed. The character can communicate with users in natural-language; it can learn students' profiles ...
Integrating collaborative filtering and matching-based search for product recommendations
Currently, recommender systems (RS) have been widely applied in many commercial e-commerce sites to help users deal with the information overload problem. Recommender systems provide personalized recommendations to users and, thus, help in making good ...
Using virtual characters in personalized recommendations
This paper describes a virtual character placed in an educational environment with the purpose of motivating and involving students in the activities proposed. The character can communicate with users in natural-language; it can learn students' profiles ...
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Published In
November 2006
251 pages
ISBN:1595934324
DOI:10.1145/1298023
- General Chair:
- Jair Cavalcanti Leite,
- Program Chair:
- Raquel Oliveira Prates
Copyright © 2006 ACM.
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Published: 19 November 2006
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