research-article

An improved familiarity measurement for formalization of trust in e-commerce based multiagent systems

Authors:

Ali A. Ghorbani, and

Robin CohenAuthors Info & Claims

PST '06: Proceedings of the 2006 International Conference on Privacy, Security and Trust: Bridge the Gap Between PST Technologies and Business Services

October 2006

Article No.: 19, Pages 1 - 8

https://doi.org/10.1145/1501434.1501458

Published: 30 October 2006 Publication History

Abstract

Familiarity between agents is often considered to be an important factor in determining the level of trust. In electronic marketplaces, trust is modeled, for instance, in order to allow buying agents to make effective selection of selling agents. In previous research, familiarity between two agents has been simply assumed to be the similarity between them, which is fixed for the two agents. We propose an improved familiarity measurement based on the exploration of factors that affect a human's feelings of familiarity and the mapping from those factors to the properties of agent societies. We examine the trust model in the context of a multiagent system within an e-commerce framework. We also carry out experiments to compare the stability of the system using the trust model with the improved familiarity measurement and that with the fixed familiarity values. Experimental results show that the stability of the system is increased by 33.47% through the improved familiarity measurement.

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Cited By

Vikash Vijay Kumar T(2023)Trust assessment in social networksInternational Journal of System Assurance Engineering and Management10.1007/s13198-023-02118-5Online publication date: 3-Oct-2023
https://doi.org/10.1007/s13198-023-02118-5
Yu HHarper SVigo MBellogin ABoratto LSantos OArdissono LKnijnenburg B(2022)Low-Level Activity Patterns as Indicators of User Familiarity with WebsitesProceedings of the 30th ACM Conference on User Modeling, Adaptation and Personalization10.1145/3503252.3531300(153-163)Online publication date: 4-Jul-2022
https://dl.acm.org/doi/10.1145/3503252.3531300
Cheng-Han Kuo Chang S(2016)Web services-based trust framework design and applications: A case study2016 Eighth International Conference on Ubiquitous and Future Networks (ICUFN)10.1109/ICUFN.2016.7537157(851-856)Online publication date: Jul-2016
https://doi.org/10.1109/ICUFN.2016.7537157
Show More Cited By

Index Terms

An improved familiarity measurement for formalization of trust in e-commerce based multiagent systems
1. Computing methodologies
  1. Artificial intelligence
    1. Distributed artificial intelligence
      1. Intelligent agents
      2. Multi-agent systems

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Published In

cover image ACM Other conferences

PST '06: Proceedings of the 2006 International Conference on Privacy, Security and Trust: Bridge the Gap Between PST Technologies and Business Services

October 2006

389 pages

ISBN:1595936041

DOI:10.1145/1501434

General Chair:
Greg Sprague
National Research Council, Fredericton, New Brunswick, Canada
,
Program Chairs:
Bernadette Schell
UOIT, Oshawa, Ontario, Canada
,
Wilfred Fong
UOIT, Oshawa, Ontario, Canada

Copyright © 2006 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SIGSAC: ACM Special Interest Group on Security, Audit, and Control

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 30 October 2006

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Natural Sciences and Engineering Research Council of Canada

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PST06

PST06: International Conference on Privacy, Security and Trust

October 30 - November 1, 2006

Ontario, Markham, Canada

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Cited By

Vikash Vijay Kumar T(2023)Trust assessment in social networksInternational Journal of System Assurance Engineering and Management10.1007/s13198-023-02118-5Online publication date: 3-Oct-2023
https://doi.org/10.1007/s13198-023-02118-5
Yu HHarper SVigo MBellogin ABoratto LSantos OArdissono LKnijnenburg B(2022)Low-Level Activity Patterns as Indicators of User Familiarity with WebsitesProceedings of the 30th ACM Conference on User Modeling, Adaptation and Personalization10.1145/3503252.3531300(153-163)Online publication date: 4-Jul-2022
https://dl.acm.org/doi/10.1145/3503252.3531300
Cheng-Han Kuo Chang S(2016)Web services-based trust framework design and applications: A case study2016 Eighth International Conference on Ubiquitous and Future Networks (ICUFN)10.1109/ICUFN.2016.7537157(851-856)Online publication date: Jul-2016
https://doi.org/10.1109/ICUFN.2016.7537157
Cho JChan KAdali S(2015)A Survey on Trust ModelingACM Computing Surveys10.1145/281559548:2(1-40)Online publication date: 12-Oct-2015
https://dl.acm.org/doi/10.1145/2815595
Singal HKohli SSharma A(2014)Web analytics: State-of-art & literature assessment2014 5th International Conference - Confluence The Next Generation Information Technology Summit (Confluence)10.1109/CONFLUENCE.2014.6949041(24-29)Online publication date: Sep-2014
https://doi.org/10.1109/CONFLUENCE.2014.6949041
Kim KPark ESundar S(2012)IPS vs. AMOLED: Effects of Panel Type on Smartphone Users’ Viewing and Reading ExperienceHuman Centric Technology and Service in Smart Space10.1007/978-94-007-5086-9_11(77-84)Online publication date: 2012
https://doi.org/10.1007/978-94-007-5086-9_11

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