Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
skip to main content
10.1145/1518701.1518753acmconferencesArticle/Chapter ViewAbstractPublication PageschiConference Proceedingsconference-collections
short-paper

Designing trustworthy situated services: an implicit and explicit assessment of locative images-effect on trust

Published: 04 April 2009 Publication History

Abstract

This paper examines a visual design element unique to situated, hot-spot style, services: locativeness. This is the extent to which the media representing a service relates to its immediate physical environment. This paper explores the effect of locativeness on trust with two studies assessing user attitudes in depth. The first is an implicit, or preconscious, test and the second an explicit test based on voiced value judgments. To provide a richer context, the second study contrasts locativeness with other traditional aspects of design: branding and quality. The results indicate users have a strong implicit association between locative images and trust, and that this is partially reflected in their explicit choices. This is an important interface aspect that designers should consider in order to create trustworthy situated services.

References

[1]
Carroll, J. and Green, P. (1995). Methods in Marketing Research: Part I5 Conjoint Analysis. Journal of Marketing Research, 32, pp. 385--391.
[2]
Fogg, B.J., Marshall, J., Kameda, T., Solomon, J., Rangnekar, A., Boyd, J.&Brown, B (2001). Web Credibility Research: A Method for Online Experiments and Early Study Results. CHI 2001, pp. 295--296.
[3]
Greenwald, A. G.,&Banaji, M. R. (1995). Implicit social cognition: Attitudes, self-esteem, and stereotypes. Psychological Review, 102(1):4--27.
[4]
Greenwald, A. G., McGhee, D. E.,&Schwarz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74(6):1464--1480.
[5]
Kamar, E., Horvitz, E., Meek, C. (2008). Mobile opportunistic commerce: mechanisms, architecture, and application. AAMAS 2008, vol. 2, pp. 1087--1094.
[6]
Kindberg, T., O'Neill, E., Bevan, C., Kostakos, V., Stanton Fraser, D.S., Jay, T. (2008). Measuring Trust in Wi-Fi Hotspots, CHI 2008, pp. 173--182.
[7]
Lane, K. A., Banaji, M. R., Nosek, B. A., Greenwald, A. G. (2007). Understanding and using the Implicit Association Test: IV: Procedures and validity. In B. Wittenbrink&N. Schwarz (Eds.), Implicit measures of attitudes. New York: Guilford Press, pp. 695--706.
[8]
Sharp, R., Madhavepedy, A., Want, R. and Pering, T (2008). Enhancing web browsing security on public terminals using mobile composition. MobiSys 2008, pp 94--105.
[9]
Steinbrück, U., Schaumburg, H., Duda, S., and Krüger, T. A Picture Says More Than A Thousand Words - Photographs As Trust Builders In E-Commerce Websites. CHI 2002, pp. 748--749.

Cited By

View all
  • (2023)Measuring trust with the Wayfinding Task: Implementing a novel task in immersive virtual reality and desktop setups across remote and in-person test environmentsPLOS ONE10.1371/journal.pone.029442018:11(e0294420)Online publication date: 28-Nov-2023
  • (2015)User Expectations for Media Sharing Practices in Open Display NetworksSensors10.3390/s15071621015:7(16210-16224)Online publication date: 6-Jul-2015
  • (2014)Design and Research on Smartphone Interaction Interface with the Center of User’s Emotional ExperienceApplied Mechanics and Materials10.4028/www.scientific.net/AMM.556-562.5623556-562(5623-5627)Online publication date: May-2014
  • Show More Cited By

Index Terms

  1. Designing trustworthy situated services: an implicit and explicit assessment of locative images-effect on trust

    Recommendations

    Comments

    Information & Contributors

    Information

    Published In

    cover image ACM Conferences
    CHI '09: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    April 2009
    2426 pages
    ISBN:9781605582467
    DOI:10.1145/1518701
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

    Sponsors

    Publisher

    Association for Computing Machinery

    New York, NY, United States

    Publication History

    Published: 04 April 2009

    Permissions

    Request permissions for this article.

    Check for updates

    Author Tags

    1. empirical evaluation
    2. phishing
    3. situated services
    4. trust

    Qualifiers

    • Short-paper

    Conference

    CHI '09
    Sponsor:

    Acceptance Rates

    CHI '09 Paper Acceptance Rate 277 of 1,130 submissions, 25%;
    Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

    Upcoming Conference

    CHI 2025
    ACM CHI Conference on Human Factors in Computing Systems
    April 26 - May 1, 2025
    Yokohama , Japan

    Contributors

    Other Metrics

    Bibliometrics & Citations

    Bibliometrics

    Article Metrics

    • Downloads (Last 12 months)7
    • Downloads (Last 6 weeks)0
    Reflects downloads up to 23 Dec 2024

    Other Metrics

    Citations

    Cited By

    View all
    • (2023)Measuring trust with the Wayfinding Task: Implementing a novel task in immersive virtual reality and desktop setups across remote and in-person test environmentsPLOS ONE10.1371/journal.pone.029442018:11(e0294420)Online publication date: 28-Nov-2023
    • (2015)User Expectations for Media Sharing Practices in Open Display NetworksSensors10.3390/s15071621015:7(16210-16224)Online publication date: 6-Jul-2015
    • (2014)Design and Research on Smartphone Interaction Interface with the Center of User’s Emotional ExperienceApplied Mechanics and Materials10.4028/www.scientific.net/AMM.556-562.5623556-562(5623-5627)Online publication date: May-2014
    • (2014)Design and Research on Smartphone Interaction Interface with the Center of User's Emotional ExperienceApplied Mechanics and Materials10.4028/www.scientific.net/AMM.543-547.3160543-547(3160-3164)Online publication date: Mar-2014
    • (2013)Media Sharing in Situated Displays: Service Design Lessons from Existing Practices with Paper LeafletsExploring Services Science10.1007/978-3-642-36356-6_26(322-328)Online publication date: 2013
    • (2011)Who's your best friend?Proceedings of the 13th international conference on Ubiquitous computing10.1145/2030112.2030138(177-186)Online publication date: 17-Sep-2011

    View Options

    Login options

    View options

    PDF

    View or Download as a PDF file.

    PDF

    eReader

    View online with eReader.

    eReader

    Media

    Figures

    Other

    Tables

    Share

    Share

    Share this Publication link

    Share on social media