research-article

When in Rome: the role of culture & context in adherence to robot recommendations

Authors:

Pei-Luen Patrick Rau,

Benjamin Krisper Robinson,

Pamela HindsAuthors Info & Claims

HRI '10: Proceedings of the 5th ACM/IEEE international conference on Human-robot interaction

Pages 359 - 366

Published: 02 March 2010 Publication History

Abstract

In this study, we sought to clarify the effects of users' cultural background and cultural context on human-robot team collaboration by investigating attitudes toward and the extent to which people changed their decisions based on the recommendations of a robot collaborator. We report the results of a 2×2 experiment with nationality (Chinese vs. US) and communication style (implicit vs. explicit) as dimensions. The results confirm expectations that when robots behave in more culturally normative ways, subjects are more likely to heed their recommendations. Specifically, subjects with a Chinese vs. a US cultural background changed their decisions more when collaborating with robots that communicated implicitly vs. explicitly. We also found evidence that Chinese subjects were more negative in their attitude to robots and, as a result, relied less on the robot's advice. These findings suggest that cultural values affect responses to robots in collaborative situations and reinforce the importance of culturally sensitive design in HRI.

References

[1]

Robotic Industries Association, "Robot orders down sharply in first half of 2009." vol. 2009.

[2]

T. Wang, X. Lei, and W. Chou, "The development of robot technology in China," in Proceedings of ICIRA 2008, 2008, pp. 1--9.

Digital Library

[3]

K. Hirai, M. Hirose, Y. Haikawa, and T. Takenaka, "The development of Honda humanoid robot," in Proceedings of the International Conference on Robotics and Automation, Leuven, Belgium, 1998, pp. 1321--1326.

[4]

M. Montemerlo, J. Pineau, N. Roy, S. Thrun, and V. Verma, "Experiences with a mobile robotic elderly guide for the elderly," in National Conference on Artificial Intelligence, 2002.

Digital Library

[5]

C. Breazeal, G. Hoffman, and A. Lockerd, "Teaching and working with robots as a collaboration," in Proceedings of AAMAS 2004, Columbia NY, 2004.

Digital Library

[6]

C. Torrey, A. Powers, M. Marge, S. R. Fussell, and S. Kiesler, "Effects of adaptive robot dialogue in information exchange and social relations," in Proceedings of HRI 2006, Salt Lake City, 2006.

Digital Library

[7]

G. Hofstede, Cultures and Organizations: Berkshire: McGraw-Hill Book Company Europe, 1991.

[8]

H. Spencer-Oatey, "Rapport management: basic concepts and issues," in Culturally Speaking: Managing Relations in Talk Across Cultures, H. Spencer-Oatey, Ed. London: Continuum, 2000, pp. 11--46.

[9]

S. Kitayama, H. R. Markus, H. Matsumoto, and V. Norasakkunkit, "Individual and Collective Processes in the Construction of the Self: Self-Enhancement in the United States and Self-Criticism in Japan," Journal of Personality and Social Psychology, vol. 72, pp. 1245--1267, 1997.

[10]

D. Matsumoto, Culture and psychology: Pacific Grove, Calif.: Brooks/Cole, 1996.

[11]

P. Ekman and W. V. Friesen, "The repertoire of nonverbal behavior: Categories, origins, usage, and coding," Semiotica, vol. 1, pp. 49--98, 1969.

[12]

M. S. Remland, T. S. Jones, and H. Brinkman, "Proxemic and haptic behavior in three European countries," J. of Nonverbal Behavior, vol. 15, pp. 215--232, 1991.

[13]

R. Jack, C. Blais, C. Scheepers, P. Schyns, and R. Caldara, "Cultural Confusions Show that Facial Expressions Are Not Universal," Current Biology, vol. 19, pp. 1--6, 2009.

[14]

V. Evers, H. C. Maldonado, T. L. Brodecki, and P. J. Hinds, "Relational vs. group self-construal: untangling the role of national culture in HRI," in Proceedings of the ACM Conference on Human Robot Interaction, 2008, pp. 255--262.

Digital Library

[15]

P. L. P. Rau, Y. Li, and D. Li, "Effects of communication style and culture on ability to accept recommendations from robots," Computers in Human Behavior, vol. 25, pp. 587--595, 2009.

Digital Library

[16]

S. Kiesler, "Fostering common ground in human-robot interaction," in Proceedings of IEEE International Workshop on Robots and Human Interactive Communication, 2005.

[17]

C. Bartneck, T. Nomura, T. Kanda, T. Suzuki, and K. Kato, "A cross-cultural study on attitudes towards robots," in Proceedings of the 11th International Conference on Human-Computer Interaction (HCI International 2005), Las Vegas, USA, 2005.

[18]

E. T. Hall, Beyond culture. New York: Anchor Press, 1989.

[19]

J. Sanchez-Burks, F. Lee, I. Choi, R. Nisbett, S. Zhao, and J. Koo, "Conversing Across Cultures: East-West Communication Styles in Work and Nonwork Contexts," Journal of Personality and Social Psychology, vol. 85, pp. 363--372, 2003.

[20]

W. B. Gudykunst, G. Gao, K. Schmidt, T. Nashida, M. Bond, K. Leung, G. Wang, and R. Barraclough, "The influence of individualist-collectivism, self-monitoring, and predicted-outcome value on communication in ingroup and outgroup relationships," Journal of Cross-Cultural Psychology, vol. 23, pp. 196--213, 1992.

[21]

C. Nakane, Japanese Society. Berkeley: University of California Press, 1970.

[22]

E. Würtz, "A cross-cultural analysis of websites from high-context cultures and low-context cultures," Journal of Computer-Mediated Communication, vol. 11, 2005.

[23]

S. Kitayama, B. Mesquita, and M. Karasawa, "Cultural Affordances and Emotional Experience: Socially Engaging and Disengaging Emotions in Japan and the United States," Journal of Personality and Social Psychology, vol. 95, pp. 890--903, 2006.

[24]

J. C. McCroskey and T. J. Young, "Ethos and credibility: the construct and its measurement after three decades," Central States Speech Journal, vol. 32, p. 24--34, 1981.

[25]

R. M. Richardson and S. W. Smith, "The influence of high/low-context culture and power distance on choice of communication media: Students' media choice to communicate with Professors in Japan and America " International Journal of Intercultural Relations, vol. 31, pp. 479--501, 2007.

[26]

M. Brewer and Y. R. Chen, "Where (who) are collectives in collectivism? Toward conceptual clarification of individualism and collectivism," Psychological Review, vol. 14, pp. 133--151, 2007.

[27]

D. A. Kenny, D. A. Kashy, and W. L. Cook, Dyadic Data Analysis: Guilford Press, 2006.

[28]

A. J. Fairchild and D. P. MacKinnon, "A General Model for Testing Mediation and Moderation Effects " Prevention Science, vol. 10, pp. 87--99, 2009.

[29]

B. Reeves and C. I. Nass, The media equation: How people treat computers, television, and new media like real people and places: New York: Cambridge University Press, 1996.

Digital Library

Cited By

Lalioti VIonescu ICastellano GRiek LCakmak MLeite I(2023)Designing Robotic Movement with PersonalityCompanion of the 2023 ACM/IEEE International Conference on Human-Robot Interaction10.1145/3568294.3580075(217-220)Online publication date: 13-Mar-2023
https://dl.acm.org/doi/10.1145/3568294.3580075
Schneiders ECheon EKjeldskov JRehm MSkov M(2022)Non-Dyadic Interaction: A Literature Review of 15 Years of Human-Robot Interaction Conference PublicationsACM Transactions on Human-Robot Interaction10.1145/348824211:2(1-32)Online publication date: 8-Feb-2022
https://dl.acm.org/doi/10.1145/3488242
Lugrin BRehm M(2021)Culture for Socially Interactive AgentsThe Handbook on Socially Interactive Agents10.1145/3477322.3477336(463-494)Online publication date: 10-Sep-2021
https://dl.acm.org/doi/10.1145/3477322.3477336
Show More Cited By

Index Terms

When in Rome: the role of culture & context in adherence to robot recommendations
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing theory, concepts and paradigms
      1. Computer supported cooperative work
2. Social and professional topics
  1. Professional topics
    1. Computing and business
      1. Computer supported cooperative work

Recommendations

Reviving ancient rome: virtual reality at the service of cultural heritage
EuroMed'12: Proceedings of the 4th international conference on Progress in Cultural Heritage Preservation

Since the Renaissance, the remains, myths and visual representations of ancient Rome have influenced not only European culture but also the architecture and urban planning of the big cities of Europe and of the Americas through the process of ...
In the Eye of the Student: An Intangible Cultural Heritage Experience, with a Human-Computer Interaction Twist
CHI '18: Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems

We critically engage with CHI communities emerging outside the global North (ArabHCI and AfriCHI) to explore how participation is configured and enacted within socio-cultural and political contexts fundamentally different from Western societies. We ...
Acceptability of Tele-assistive Robotic Nurse for Human-Robot Collaboration in Medical Environment
HRI '18: Companion of the 2018 ACM/IEEE International Conference on Human-Robot Interaction

This paper presents a novel acceptability study of a tele-assistive robotic nurse for human-robot collaboration in medical environments. We designed a telepresence robotic platform with multi-modal interaction framework, which provides haptic tele-...

Comments

Information & Contributors

Information

Published In

cover image ACM Conferences

HRI '10: Proceedings of the 5th ACM/IEEE international conference on Human-robot interaction

March 2010

400 pages

ISBN:9781424448937

General Chairs:
Pamela Hinds
Stanford University, USA
,
Hiroshi Ishiguro
Osaka University, Japan
,
Program Chairs:
Takayuki Kanda
ATR, Japan
,
Peter Kahn
University of Washington, USA

Sponsors

Publisher

IEEE Press

Publication History

Published: 02 March 2010

Check for updates

Author Tags

Qualifiers

Research-article

Conference

HRI 10

Sponsor:

HRI 10: International Conference on Human Robot Interaction

March 2 - 5, 2010

Osaka, Japan

Acceptance Rates

HRI '10 Paper Acceptance Rate 26 of 124 submissions, 21%;

Overall Acceptance Rate 268 of 1,124 submissions, 24%

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

22
Total Citations
View Citations
735
Total Downloads

Downloads (Last 12 months)27
Downloads (Last 6 weeks)0

Reflects downloads up to 30 Aug 2024

Other Metrics

View Author Metrics

Citations

Cited By

Lalioti VIonescu ICastellano GRiek LCakmak MLeite I(2023)Designing Robotic Movement with PersonalityCompanion of the 2023 ACM/IEEE International Conference on Human-Robot Interaction10.1145/3568294.3580075(217-220)Online publication date: 13-Mar-2023
https://dl.acm.org/doi/10.1145/3568294.3580075
Schneiders ECheon EKjeldskov JRehm MSkov M(2022)Non-Dyadic Interaction: A Literature Review of 15 Years of Human-Robot Interaction Conference PublicationsACM Transactions on Human-Robot Interaction10.1145/348824211:2(1-32)Online publication date: 8-Feb-2022
https://dl.acm.org/doi/10.1145/3488242
Lugrin BRehm M(2021)Culture for Socially Interactive AgentsThe Handbook on Socially Interactive Agents10.1145/3477322.3477336(463-494)Online publication date: 10-Sep-2021
https://dl.acm.org/doi/10.1145/3477322.3477336
Vereschak OBailly GCaramiaux B(2021)How to Evaluate Trust in AI-Assisted Decision Making? A Survey of Empirical MethodologiesProceedings of the ACM on Human-Computer Interaction10.1145/34760685:CSCW2(1-39)Online publication date: 18-Oct-2021
https://dl.acm.org/doi/10.1145/3476068
Korn OAkalin NGouveia R(2021)Understanding Cultural Preferences for Social RobotsACM Transactions on Human-Robot Interaction10.1145/343971710:2(1-19)Online publication date: 8-Mar-2021
https://dl.acm.org/doi/10.1145/3439717
Kubota APeterson ERajendren VKress-Gazit HRiek LBelpaeme TYoung JGunes HRiek L(2020)JESSIEProceedings of the 2020 ACM/IEEE International Conference on Human-Robot Interaction10.1145/3319502.3374836(121-130)Online publication date: 9-Mar-2020
https://dl.acm.org/doi/10.1145/3319502.3374836
Edwards JSanoubari ECowan BClark L(2019)A need for trust in conversational interface researchProceedings of the 1st International Conference on Conversational User Interfaces10.1145/3342775.3342809(1-3)Online publication date: 22-Aug-2019
https://dl.acm.org/doi/10.1145/3342775.3342809
Li HMilani SKrishnamoorthy VLewis MSycara KConitzer VHadfield GVallor S(2019)Perceptions of Domestic Robots' Normative Behavior Across CulturesProceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society10.1145/3306618.3314251(345-351)Online publication date: 27-Jan-2019
https://dl.acm.org/doi/10.1145/3306618.3314251
Sanoubari EGeiskkovitch DGarcha DSabab SHong KYoung JBunt AIrani PImai MNorman TSklar EKomatsu T(2018)Subliminal Priming in Human-Agent InteractionProceedings of the 6th International Conference on Human-Agent Interaction10.1145/3284432.3284447(205-213)Online publication date: 4-Dec-2018
https://dl.acm.org/doi/10.1145/3284432.3284447
Cauchard JWojciechowska ABouhlel MJere N(2018)Multi-cultural human-robot interaction workshopProceedings of the Second African Conference for Human Computer Interaction: Thriving Communities10.1145/3283458.3283518(1-3)Online publication date: 3-Dec-2018
https://dl.acm.org/doi/10.1145/3283458.3283518
Show More Cited By

View Options

Get Access

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

Get this Publication

View options

PDF

View or Download as a PDF file.

eReader

View online with eReader.

Media

Figures

Other

Tables

View Table of Contents