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Research hypotheses for gender activities in mobile internet

Published: 28 June 2010 Publication History

Abstract

This study extends the Unified Theory of Acceptance and Use of Technology Model (UTAUT) by adding perceived playfulness, perceived value and palm-sized computer self-efficacy to the UTAUT in order to investigate the factors affecting individual's' m-Internet acceptance and to see if there exists gender differences in the acceptance of m-Internet. Data, gathered from 343 respondents in Taiwan, were tested against the research model using the structural equation modelling approach. The results indicate that that performance expectancy, effort expectancy, social influence, perceived value and palm-sized computer self-efficacy were significant determinants of behavioural intention to use m-Internet.

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Cited By

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  • (2018)Examining gender issues in perception and acceptance in web-based end-user development activitiesEducation and Information Technologies10.1007/s10639-017-9650-x23:3(1175-1202)Online publication date: 24-Dec-2018
  • (2015)The unified theory of acceptance and use of technology (UTAUT): a literature reviewJournal of Enterprise Information Management10.1108/JEIM-09-2014-008828:3(443-488)Online publication date: 13-Apr-2015

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cover image ACM Other conferences
IWCMC '10: Proceedings of the 6th International Wireless Communications and Mobile Computing Conference
June 2010
1371 pages
ISBN:9781450300629
DOI:10.1145/1815396
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 28 June 2010

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  1. determinants
  2. gender activities
  3. mobile internet
  4. palm-sized computer

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View all
  • (2018)Examining gender issues in perception and acceptance in web-based end-user development activitiesEducation and Information Technologies10.1007/s10639-017-9650-x23:3(1175-1202)Online publication date: 24-Dec-2018
  • (2015)The unified theory of acceptance and use of technology (UTAUT): a literature reviewJournal of Enterprise Information Management10.1108/JEIM-09-2014-008828:3(443-488)Online publication date: 13-Apr-2015

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