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Virtual world professionals and avatar appearance codes

Published: 06 May 2010 Publication History

Abstract

In this paper we discuss the results of a pilot study aimed at virtual world professionals in Second Life. This study was conducted in order to investigate the role avatar appearance may play in maintaining business relationships in virtual worlds. We also describe avatar "appearance codes" -- corporate policies that govern the appearance of employee avatars. In our pilot study we found that only 13.5% of participants are subject to such a policy. The details of policies are discussed below.

References

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    cover image ACM Other conferences
    Futureplay '10: Proceedings of the International Academic Conference on the Future of Game Design and Technology
    May 2010
    282 pages
    ISBN:9781450302357
    DOI:10.1145/1920778
    • Conference Chairs:
    • Bill Kapralos,
    • Andrew Hogue,
    • Simon Xu
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 06 May 2010

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    Author Tags

    1. Second Life
    2. avatar
    3. interloper effect
    4. virtual reality experiences

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    Futureplay '10
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    Futureplay '10: Futureplay '10 @ GDC Canada
    May 6 - 7, 2010
    British Columbia, Vancouver, Canada

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