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Users' eye gaze pattern in organization-based recommender interfaces

Published: 13 February 2011 Publication History

Abstract

In this paper, we report the hotspot and gaze path of users' eye-movements on three different layouts for recommender interfaces. One is the standard list layout, as appearing in most of current recommender systems. The other two are variations of organization interfaces where recommended items are organized into categories and each category is annotated by a title. Gaze plots infer that the organization interfaces, especially the quadrant layout, are likely to arouse users' attentions to more recommendations. In addition, more users chose products from the organization layouts. Combining the results with our prior works, we suggest a set of design guidelines and practical implications to our future work.

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Cited By

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  • (2024)Gaze-Data-Based Probability Inference for Menu Item Position Effect on Information SearchJournal of Advanced Computational Intelligence and Intelligent Informatics10.20965/jaciii.2024.p030328:2(303-315)Online publication date: 20-Mar-2024
  • (2024)FSBPR: a novel approach to improving BPR for recommendation with the fusion of similarityThe Journal of Supercomputing10.1007/s11227-024-05911-6Online publication date: 6-Feb-2024
  • (2022)The Influence of Personality Traits on User Interaction with Recommendation InterfacesACM Transactions on Interactive Intelligent Systems10.1145/355877213:1(1-39)Online publication date: 24-Aug-2022
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    cover image ACM Conferences
    IUI '11: Proceedings of the 16th international conference on Intelligent user interfaces
    February 2011
    504 pages
    ISBN:9781450304191
    DOI:10.1145/1943403
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 13 February 2011

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    Author Tags

    1. eye-tracking study
    2. layout design
    3. recommender interfaces

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    View all
    • (2024)Gaze-Data-Based Probability Inference for Menu Item Position Effect on Information SearchJournal of Advanced Computational Intelligence and Intelligent Informatics10.20965/jaciii.2024.p030328:2(303-315)Online publication date: 20-Mar-2024
    • (2024)FSBPR: a novel approach to improving BPR for recommendation with the fusion of similarityThe Journal of Supercomputing10.1007/s11227-024-05911-6Online publication date: 6-Feb-2024
    • (2022)The Influence of Personality Traits on User Interaction with Recommendation InterfacesACM Transactions on Interactive Intelligent Systems10.1145/355877213:1(1-39)Online publication date: 24-Aug-2022
    • (2022)Eye-tracking-based personality prediction with recommendation interfacesUser Modeling and User-Adapted Interaction10.1007/s11257-022-09336-933:1(121-157)Online publication date: 24-Jun-2022
    • (2020)What's in a User? Towards Personalising Transparency for Music Recommender InterfacesProceedings of the 28th ACM Conference on User Modeling, Adaptation and Personalization10.1145/3340631.3394844(173-182)Online publication date: 7-Jul-2020
    • (2020)Personalized Course Recommendation Based on Eye-Tracking Technology and Deep Learning2020 IEEE 7th International Conference on Data Science and Advanced Analytics (DSAA)10.1109/DSAA49011.2020.00079(692-968)Online publication date: Oct-2020
    • (2020)Nature at Your Service - Nature Inspired Representations Combined with Eye-gaze Features to Infer User Attention and Provide Contextualized SupportAdaptive Instructional Systems10.1007/978-3-030-50788-6_19(258-270)Online publication date: 19-Jul-2020
    • (2019)Eye tracking support for visual analytics systemsProceedings of the 11th ACM Symposium on Eye Tracking Research & Applications10.1145/3314111.3319919(1-10)Online publication date: 25-Jun-2019
    • (2019)Personalized recommendation with implicit feedback via learning pairwise preferences over item-setsKnowledge and Information Systems10.1007/s10115-018-1154-558:2(295-318)Online publication date: 1-Jun-2019
    • (2019)Multi-head Attentive Social RecommendationWeb Information Systems Engineering – WISE 201910.1007/978-3-030-34223-4_16(243-258)Online publication date: 29-Oct-2019
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