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Consumer mashups: end-user perspectives and acceptance model

Published: 08 November 2010 Publication History

Abstract

The emergence of web mashups has opened interesting possibilities for searching, combining, and reusing information in a simple, lightweight manner. However, actual research on user perceptions and consumer acceptance of mashup technology has received little attention. This paper presents a user acceptance model for consumer mashups, to precisely identify what factors lead to their adoption and to what extent. Our empirical results show that 'performance expectancy' of a mashup platform is the most important attribute in predicting and explaining user's intention to use a consumer mashup platform, this attribute being further explained by the factor 'organization of existing day-today activities'. The presented model can serve as a reference for mashup designers to design platforms having better user acceptance.

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iiWAS '10: Proceedings of the 12th International Conference on Information Integration and Web-based Applications & Services
November 2010
895 pages
ISBN:9781450304214
DOI:10.1145/1967486

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  • IIWAS: International Organization for Information Integration
  • Web-b: Web-b

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 08 November 2010

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Author Tags

  1. UTAUT
  2. mashups
  3. user acceptance
  4. user research

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iiWAS '10
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  • IIWAS
  • Web-b

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  • (2021)Digital Innovation in Times of Crisis: How Mashups Improve Quality of EducationSustainability10.3390/su1313708213:13(7082)Online publication date: 24-Jun-2021
  • (2019)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT)Information Systems Frontiers10.1007/s10796-017-9774-y21:3(719-734)Online publication date: 1-Jun-2019
  • (2013)The Mashup EcosystemSemantic Mashups10.1007/978-3-642-36403-7_1(1-50)Online publication date: 2013
  • (2011)The design of activity-oriented social networkingProceedings of the 13th International Conference on Information Integration and Web-based Applications and Services10.1145/2095536.2095621(420-425)Online publication date: 5-Dec-2011
  • (2011)Mashup services to daily activitiesProceedings of the 13th International Conference on Information Integration and Web-based Applications and Services10.1145/2095536.2095574(222-229)Online publication date: 5-Dec-2011
  • (2011)User-centric service selection, integration and management through daily events2011 IEEE International Conference on Pervasive Computing and Communications Workshops (PERCOM Workshops)10.1109/PERCOMW.2011.5766979(94-99)Online publication date: Mar-2011

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