PINC: persuasion, influence, nudge & coercion through mobile devices

This workshop will provide a focal point for research and technology dedicated to supporting behaviour change through Persuasion, Influence, Nudge and Coercion (PINC). A particular focus is on pervasive and mobile technologies and the unique opportunities they present in this domain (e.g. in terms of data-capture and timely intervention). Although much isolated research takes place tackling particular aspects of this problem space (e.g. persuasion), this workshop will be the first venue to provide a forum that discusses meta-issues that apply to behaviour change and pervasive technology, irrespective of how it is achieved. These issues include: (a) What novel opportunities do pervasive technologies provide? (b) When is the appropriate time to begin, reduce or end intervention? (c) Are PINC methods ethical? and (d) How can we extend the scale of intervention?Participants are invited to contribute to the workshop with examples of PINC technologies, and the event will focus on mapping the conceptual space, creating novel ideas and interactive applications and discussing future opportunities. Ultimately, the workshop aspires to establish a community dedicated to this topic.