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Knowledge effects on document selection in search results pages

Published: 24 July 2011 Publication History

Abstract

Click through events in search results pages (SERPs) are not reliable implicit indicators of document relevance. A user's task and domain knowledge are key factors in recognition and link selection and the most useful SERP document links may be those that best match the user's domain knowledge. User study participants rated their knowledge of genomics MeSH terms before conducting 2004 TREC Genomics Track tasks. Each participant's document knowledge was represented by their knowledge of the indexing MeSH terms. Results show high, intermediate, and low domain knowledge groups had similar document selection SERP rank distributions. SERP link selection distribution varied when participant knowledge of the available documents was analyzed. High domain knowledge participants usually selected a document with the highest personal knowledge rating. Low domain knowledge participants were reasonably successful at selecting available documents of which they had the most knowledge, while intermediate knowledge participants often failed to do so. This evidence for knowledge effects on SERP link selection may contribute to understanding the potential for personalization of search results ranking based on user domain knowledge.

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  • (2023)How search engine marketing influences user knowledge gainProceedings of the 2023 Conference on Human Information Interaction and Retrieval10.1145/3576840.3578297(475-478)Online publication date: 19-Mar-2023
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  • (2020)An Eye Tracking Study of Web Search by People With and Without DyslexiaProceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3397271.3401103(729-738)Online publication date: 25-Jul-2020
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cover image ACM Conferences
SIGIR '11: Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval
July 2011
1374 pages
ISBN:9781450307574
DOI:10.1145/2009916

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 24 July 2011

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Author Tags

  1. information search behavior
  2. knowledge effects
  3. personalization
  4. user study

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Cited By

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  • (2023)How search engine marketing influences user knowledge gainProceedings of the 2023 Conference on Human Information Interaction and Retrieval10.1145/3576840.3578297(475-478)Online publication date: 19-Mar-2023
  • (2023)Ranking for Learning: Studying Users’ Perceptions of Relevance, Understandability, and EngagementLinking Theory and Practice of Digital Libraries10.1007/978-3-031-43849-3_25(284-291)Online publication date: 22-Sep-2023
  • (2020)An Eye Tracking Study of Web Search by People With and Without DyslexiaProceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval10.1145/3397271.3401103(729-738)Online publication date: 25-Jul-2020
  • (2020)Cognitive Modeling of Age and Domain Knowledge Differences in Information SearchUnderstanding and Improving Information Search10.1007/978-3-030-38825-6_4(47-68)Online publication date: 30-May-2020
  • (2020)How Cognitive Computational Models Can Improve Information SearchUnderstanding and Improving Information Search10.1007/978-3-030-38825-6_3(29-45)Online publication date: 30-May-2020
  • (2019)The role of domain knowledge in document selection from search resultsJournal of the Association for Information Science and Technology10.1002/asi.2419970:11(1236-1247)Online publication date: 6-Oct-2019
  • (2018)Exploring People's Attitudes and Behaviors Toward Careful Information Seeking in Web SearchProceedings of the 27th ACM International Conference on Information and Knowledge Management10.1145/3269206.3271799(963-972)Online publication date: 17-Oct-2018
  • (2018)Characterizing User Skills from Application Usage Traces with Hierarchical Attention Recurrent NetworksACM Transactions on Intelligent Systems and Technology10.1145/32322319:6(1-18)Online publication date: 29-Oct-2018
  • (2018)Interactive Intent Modeling for Exploratory SearchACM Transactions on Information Systems10.1145/323159336:4(1-46)Online publication date: 3-Oct-2018
  • (2018)How Does Domain Expertise Affect Users’ Search Interaction and Outcome in Exploratory Search?ACM Transactions on Information Systems10.1145/322304536:4(1-30)Online publication date: 17-Jul-2018
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