Information retrieval challenges in computational advertising

Computational advertising is an emerging scientific discipline, at the intersection of large scale search and text analysis, information retrieval, statistical modeling, machine learning, optimization, and microeconomics. The central challenge of ...

Computational advertising refers to finding the most relevant ads matching a particular context on the web. The core problem attacked in computational advertising CA is of the match making between the ads and the context. My research work aims at ...

Computational advertising is an emerging scientific sub-discipline, at the intersection of large scale search and text analysis, information retrieval, statistical modeling, machine learning, classification, optimization, and microeconomics. The central ...