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Implementing social media in public sector organizations

Published: 07 February 2012 Publication History
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  • Abstract

    Social media has been widely adopted by organizations in the recent past, and public sector organizations are also showing an increased interest in using this tool to meet their goals. In this paper, we describe three cases of social media adoption by public sector organizations, and the struggles faced in that implementation. We argue through the experience of implementing these systems that the characteristics of non-profit organizations, including the government and community service organizations that interact in the public sector, exacerbate problems of groupware adoption. In particular, public sector organizations involve multiple stakeholders coordinating in a distributed fashion, which leads to barriers to social media adoption to accomplish their goals.

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    Cited By

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    • (2023)Quantitative analysis of social media use in the energy and resources sector: national comparison and sector analysisFrontiers in Ecology and Evolution10.3389/fevo.2023.117804211Online publication date: 25-Apr-2023
    • (2020)Voices of the Social SectorACM Transactions on Computer-Human Interaction10.1145/336836827:2(1-26)Online publication date: 20-Mar-2020
    • (2019)Social Media Affordances and Information Sharing: An Evidence from Chinese Public OrganizationsData and Information Management10.2478/dim-2019-00123:3(135-154)Online publication date: 28-Sep-2019
    • Show More Cited By

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    cover image ACM Other conferences
    iConference '12: Proceedings of the 2012 iConference
    February 2012
    667 pages
    ISBN:9781450307826
    DOI:10.1145/2132176
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    New York, NY, United States

    Publication History

    Published: 07 February 2012

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    Author Tags

    1. non-profit organizations
    2. public sector
    3. social media
    4. technology adoption

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    iConference '12
    iConference '12: iConference 2012
    February 7 - 10, 2012
    Ontario, Toronto, Canada

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    View all
    • (2023)Quantitative analysis of social media use in the energy and resources sector: national comparison and sector analysisFrontiers in Ecology and Evolution10.3389/fevo.2023.117804211Online publication date: 25-Apr-2023
    • (2020)Voices of the Social SectorACM Transactions on Computer-Human Interaction10.1145/336836827:2(1-26)Online publication date: 20-Mar-2020
    • (2019)Social Media Affordances and Information Sharing: An Evidence from Chinese Public OrganizationsData and Information Management10.2478/dim-2019-00123:3(135-154)Online publication date: 28-Sep-2019
    • (2014)Study, Build, Repeat: Using Online Communities as a Research PlatformWays of Knowing in HCI10.1007/978-1-4939-0378-8_5(95-117)Online publication date: 20-Mar-2014
    • (2013)Comparing the use of social networking and traditional media channels for promoting citizen scienceProceedings of the 2013 conference on Computer supported cooperative work10.1145/2441776.2441941(1463-1468)Online publication date: 23-Feb-2013

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