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Howdy pardner!: on free-to-play, sociability and rhythm design in FrontierVille

Published: 28 September 2011 Publication History

Abstract

Despite their rapid evolution and wide popularity social games played on Facebook have so far gained relatively little interest among academic game researchers. A close reading of the Facebook game FrontierVille aims to provide some starting points for the study of social games. The paper starts by outlining the rationale behind the economy based on virtual object sales and examines how also the non-paying players are affected by the system. Second, the paper considers the different forms and functions of sociability present within FrontierVille. Finally, the study explicates how FrontierVille both allows flexible playing patterns and actively builds particular rhythms of play. All in all, the paper argues that design, economics and playing of social games are tightly interconnected and should be studied in relation to each other.

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  • (2023)Social gamingComputers in Human Behavior10.1016/j.chb.2023.107851147:COnline publication date: 1-Oct-2023
  • (2020)Online Video Games as Distribution Channel for Retail Brand VoucherProceedings of the 4th International Conference on E-Commerce, E-Business and E-Government10.1145/3409929.3409931(7-14)Online publication date: 17-Jun-2020
  • (2019)Who Purchases and Why?Proceedings of the Annual Symposium on Computer-Human Interaction in Play10.1145/3311350.3347196(391-396)Online publication date: 17-Oct-2019
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cover image ACM Other conferences
MindTrek '11: Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
September 2011
341 pages
ISBN:9781450308168
DOI:10.1145/2181037
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 28 September 2011

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Author Tags

  1. FrontierVille
  2. facebook
  3. free-to-play
  4. rhythm design
  5. sociability
  6. social games
  7. social network games
  8. virality
  9. zynga

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MindTrek '11
MindTrek '11: Academic MindTrek 2011
September 28 - 30, 2011
Tampere, Finland

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Overall Acceptance Rate 110 of 207 submissions, 53%

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Cited By

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  • (2023)Social gamingComputers in Human Behavior10.1016/j.chb.2023.107851147:COnline publication date: 1-Oct-2023
  • (2020)Online Video Games as Distribution Channel for Retail Brand VoucherProceedings of the 4th International Conference on E-Commerce, E-Business and E-Government10.1145/3409929.3409931(7-14)Online publication date: 17-Jun-2020
  • (2019)Who Purchases and Why?Proceedings of the Annual Symposium on Computer-Human Interaction in Play10.1145/3311350.3347196(391-396)Online publication date: 17-Oct-2019
  • (2019)Busy doing nothing? What do players do in idle games?International Journal of Human-Computer Studies10.1016/j.ijhcs.2018.09.006122(133-144)Online publication date: Feb-2019
  • (2019)Ayn Rand’s Objectivist Ethics Applied to Video Game BusinessJournal of Business Ethics10.1007/s10551-019-04159-yOnline publication date: 16-Apr-2019
  • (2017)What concerns game developers?Proceedings of the 8th Workshop on Emerging Trends in Software Metrics10.5555/3106039.3106044(15-21)Online publication date: 20-May-2017
  • (2017)What Concerns Game Developers? A Study on Game Development Processes, Sustainability and Metrics2017 IEEE/ACM 8th Workshop on Emerging Trends in Software Metrics (WETSoM)10.1109/WETSoM.2017.3(15-21)Online publication date: May-2017
  • (2017)Why do players buy in-game content? An empirical study on concrete purchase motivationsComputers in Human Behavior10.1016/j.chb.2016.11.04568:C(538-546)Online publication date: 1-Mar-2017
  • (2016)The emergence of industry of playful hybridsProceedings of the 20th International Academic Mindtrek Conference10.1145/2994310.2994358(413-421)Online publication date: 17-Oct-2016
  • (2016)Creating play money for free-to-play and gambling gamesProceedings of the 20th International Academic Mindtrek Conference10.1145/2994310.2994336(385-392)Online publication date: 17-Oct-2016
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