research-article

Towards a marketing strategy for open source software

Author:

Valentina LenarduzziAuthors Info & Claims

Profes '11: Proceedings of the 12th International Conference on Product Focused Software Development and Process Improvement

Pages 31 - 33

https://doi.org/10.1145/2181101.2181109

Published: 20 June 2011 Publication History

Abstract

Open Source Software (OSS) communities do not often invest in marketing strategies to promote their products in a competitive way. The web pages of OSS products are the main communication channel with potential users and they should act as a product's shopping window. However, even the home pages of well-known OSS products show technicalities and details that are not relevant the vast majority of users. So, final users and even developers, who are interested in evaluating and potentially adopting an OSS product, are often negatively impressed by the web portal of the product and turn to proprietary software solutions or fail to adopt OSS that may be useful in their activities.

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Cited By

Li XMoreschini S(2021)OSS PESTO: An Open Source Software Project Evaluation and Selection TOolOpen Source Systems10.1007/978-3-030-75251-4_4(42-50)Online publication date: 5-May-2021
https://doi.org/10.1007/978-3-030-75251-4_4
Lenarduzzi VTosi DLavazza LMorasca S(2019)Why Do Developers Adopt Open Source Software? Past, Present and FutureOpen Source Systems10.1007/978-3-030-20883-7_10(104-115)Online publication date: 23-May-2019
https://doi.org/10.1007/978-3-030-20883-7_10

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cover image ACM Other conferences

Profes '11: Proceedings of the 12th International Conference on Product Focused Software Development and Process Improvement

June 2011

159 pages

ISBN:9781450307833

DOI:10.1145/2181101

General Chair:
Giuseppe Visaggio
University of Bari and Daisy-Net, Italy
,
Program Chairs:
Danilo Caivano
University of Bari and SER&Practices, Italy
,
Markku Oivo
University of Oulu, Finland

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

Sponsors

Dipartimento di Informatica "Renato M. Capocelli", Università degli Studi di Salerno, Italy: Dipartimento di Informatica "Renato M. Capocelli", Università degli Studi di Salerno, Italy
SER&Practices: SER&Practices
Università di Bari: Università di Bari
Daisy-Net: Daisy-Net
Exprevia: Exprevia SpA
Project Management Institute: Project Management Institute
UNIBA: Department of Informatics, UNIBA

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 20 June 2011

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Profes '11

Sponsor:

Dipartimento di Informatica "Renato M. Capocelli", Università degli Studi di Salerno, Italy
SER&Practices
Università di Bari
Daisy-Net
Exprevia
Project Management Institute
UNIBA

Profes '11: Conference on Product Focused Software Development and Process Improvement

June 20 - 22, 2011

Brindisi, Torre Canne, Italy

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Cited By

Li XMoreschini S(2021)OSS PESTO: An Open Source Software Project Evaluation and Selection TOolOpen Source Systems10.1007/978-3-030-75251-4_4(42-50)Online publication date: 5-May-2021
https://doi.org/10.1007/978-3-030-75251-4_4
Lenarduzzi VTosi DLavazza LMorasca S(2019)Why Do Developers Adopt Open Source Software? Past, Present and FutureOpen Source Systems10.1007/978-3-030-20883-7_10(104-115)Online publication date: 23-May-2019
https://doi.org/10.1007/978-3-030-20883-7_10

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