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Corporate career presences on social network sites: an analysis of hedonic and utilitarian value

Published: 05 May 2012 Publication History

Abstract

Due to the shortage of skilled workforce and the increasing usage of social network sites, companies increasingly apply social network sites to attract potential applicants. This paper explores how corporate career presences on network sites should be realized in order to attract potential applicants. Therefore, we tested the impact of seven individual characteristics (namely Appointments, Daily Working Routine, Jobs, Corporate News, Entertainment, Media Format, and Features) of these corporate career presences that we extracted by a comprehensive pre-study on users' perceived hedonic and utilitarian value of these presences on social network sites. Based on an online survey with 470 participants, the results reveal a highly significant impact of five characteristics that corporate career presences provide both a hedonic as well as a utilitarian value to the user.

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    cover image ACM Conferences
    CHI '12: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    May 2012
    3276 pages
    ISBN:9781450310154
    DOI:10.1145/2207676
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    Published: 05 May 2012

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    Author Tags

    1. employer branding
    2. hedonic and utilitarian information systems
    3. social network sites
    4. structural equation modeling
    5. technology acceptance
    6. website characteristics

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    View all
    • (2024)Navigating the Job-Seeking Journey: Challenges and Opportunities for Digital Employment Support in KashmirProceedings of the ACM on Human-Computer Interaction10.1145/36373758:CSCW1(1-28)Online publication date: 26-Apr-2024
    • (2021)Digital Banking in Northern India: The Risks on Customer SatisfactionRisks10.3390/risks91102099:11(209)Online publication date: 17-Nov-2021
    • (2021)The Motivations for and Well-Being Implications of Social Media Use at Work among Millennials and Members of Former GenerationsInternational Journal of Environmental Research and Public Health10.3390/ijerph1802080318:2(803)Online publication date: 19-Jan-2021
    • (2020)"We want to push the industry via communication"... Designing Communication Measures to Foster Gender Diversity in a Video Game CompanyProceedings of the ACM on Human-Computer Interaction10.1145/33751964:GROUP(1-26)Online publication date: 4-Jan-2020
    • (2017)Social media technology management in College of Technology in OmanJournal of International Education in Business10.1108/JIEB-09-2016-002910:2(147-163)Online publication date: 6-Nov-2017
    • (2016)Activity analysis: not what it was!Le travail humain10.3917/th.793.0193Vol. 79:3(193-208)Online publication date: 8-Sep-2016
    • (2016)Observing the Materiality of Values in Information Systems ResearchProceedings of the 2016 49th Hawaii International Conference on System Sciences (HICSS)10.1109/HICSS.2016.254(2017-2026)Online publication date: 5-Jan-2016
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