research-article

Examining the viability of mixed framework for evaluating mobile services impact in rural India

Authors:

Krithi Ramamritham,

R. M. SonarAuthors Info & Claims

ICTD '10: Proceedings of the 4th ACM/IEEE International Conference on Information and Communication Technologies and Development

Article No.: 36, Pages 1 - 10

https://doi.org/10.1145/2369220.2369254

Published: 13 December 2010 Publication History

Abstract

This paper examines the proposed framework for evaluating the impact of the intervention of mobile-based services on socio-economic development of Indian rural areas. Framework suitability has been studied using case study method with pilot test data. Existing literature shows multiple ways of studying mobile impact through different frameworks. The need for uniform framework is the felt need as various user-centric mobile services launched across rural markets. India becomes a field-testing ground for most of the multinational firms who want to test their innovative business models. This framework provides a testing method for socioeconomic development impact on rural areas. This study adopted socio economic criteria (SEC) used by Indian marketers as basis for sample selection. The pilot study clearly shown that field is ready to test the proposed framework.

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Cited By

Bhadani AShankar RRao D(2016)Modeling the barriers of service adoption in rural Indian telecom using integrated ISM-ANPJournal of Modelling in Management10.1108/JM2-09-2013-004111:1(2-25)Online publication date: 8-Feb-2016
https://doi.org/10.1108/JM2-09-2013-0041
Ali SKhan M(2015)ICT Infrastructure Framework for Microfinance Institutions and Banks in PakistanBanking, Finance, and Accounting10.4018/978-1-4666-6268-1.ch028(532-543)Online publication date: 2015
https://doi.org/10.4018/978-1-4666-6268-1.ch028
Ali SKhan M(2013)ICT Infrastructure Framework for Microfinance Institutions and Banks in PakistanInternational Journal of Online Marketing10.4018/ijom.20130401053:2(75-86)Online publication date: 1-Apr-2013
https://dl.acm.org/doi/10.4018/ijom.2013040105

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cover image ACM Other conferences

ICTD '10: Proceedings of the 4th ACM/IEEE International Conference on Information and Communication Technologies and Development

December 2010

479 pages

ISBN:9781450307871

DOI:10.1145/2369220

Conference Chair:
Tim Unwin,
General Chair:
Dorothea Kleine,
Program Chair:
Kentaro Toyama

Copyright © 2010 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 13 December 2010

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ICTD '10

ICTD '10: International Conference on Information and Communication Technologies and Development

December 13 - 16, 2010

London, United Kingdom

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Cited By

Bhadani AShankar RRao D(2016)Modeling the barriers of service adoption in rural Indian telecom using integrated ISM-ANPJournal of Modelling in Management10.1108/JM2-09-2013-004111:1(2-25)Online publication date: 8-Feb-2016
https://doi.org/10.1108/JM2-09-2013-0041
Ali SKhan M(2015)ICT Infrastructure Framework for Microfinance Institutions and Banks in PakistanBanking, Finance, and Accounting10.4018/978-1-4666-6268-1.ch028(532-543)Online publication date: 2015
https://doi.org/10.4018/978-1-4666-6268-1.ch028
Ali SKhan M(2013)ICT Infrastructure Framework for Microfinance Institutions and Banks in PakistanInternational Journal of Online Marketing10.4018/ijom.20130401053:2(75-86)Online publication date: 1-Apr-2013
https://dl.acm.org/doi/10.4018/ijom.2013040105

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