research-article

Transforming social networking from a service to a platform: a case study of ad-hoc social networking

Authors:

Vedran Podobnik,

Ignac LovrekAuthors Info & Claims

ICEC '11: Proceedings of the 13th International Conference on Electronic Commerce

Article No.: 8, Pages 1 - 10

https://doi.org/10.1145/2378104.2378112

Published: 03 August 2011 Publication History

Abstract

In this paper we discuss how a synergy of fundamental concepts standing behind the Facebook (i.e., social networking) and the iPhone (i.e., mobile and pervasive platform) can generate a sustainable business model for the ICT industry. Namely, we will show that a transformation of social networking from a service to a mobile and pervasive platform can produce multiple benefits for both social network service providers as well communication operators/smartphone manufacturers, while provisioning end-users an added value. Additionally, we will demonstrate our proposal through a case study presenting ad-hoc social networking, a platform for managing ad-hoc social relationships (i.e., set up by (mobile) users located in a limited geographical area during a certain period in time).

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Cited By

Pticek MPodobnik VJezic G(2019)Beyond the Internet of ThingsInternational Journal of Distributed Sensor Networks10.1155/2016/81784172016(7)Online publication date: 24-Nov-2019
https://dl.acm.org/doi/10.1155/2016/8178417
Ciocan MDobre CCristea VMavromoustakis CMastorakis G(2015)Analysis of Vehicular Storage and Dissemination Services Based on Floating ContentMobile Networks and Management10.1007/978-3-319-16292-8_28(387-400)Online publication date: 28-Feb-2015
https://doi.org/10.1007/978-3-319-16292-8_28

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Transforming social networking from a service to a platform: a case study of ad-hoc social networking

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ICEC '11: Proceedings of the 13th International Conference on Electronic Commerce

August 2011

261 pages

ISBN:9781450314282

DOI:10.1145/2378104

Copyright © 2011 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 August 2011

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ICEC '11: 13th International Conference on Electronic Commerce

August 3 - 5, 2011

Liverpool, United Kingdom

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Cited By

Pticek MPodobnik VJezic G(2019)Beyond the Internet of ThingsInternational Journal of Distributed Sensor Networks10.1155/2016/81784172016(7)Online publication date: 24-Nov-2019
https://dl.acm.org/doi/10.1155/2016/8178417
Ciocan MDobre CCristea VMavromoustakis CMastorakis G(2015)Analysis of Vehicular Storage and Dissemination Services Based on Floating ContentMobile Networks and Management10.1007/978-3-319-16292-8_28(387-400)Online publication date: 28-Feb-2015
https://doi.org/10.1007/978-3-319-16292-8_28

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