research-article

The effect of integrating social plugins into e-commerce website: a study on online consumer behaviour

Authors:

Y. Y. Chen,

F. W. Lai,

K. N. Goh,

S. C. DaudAuthors Info & Claims

ICUIMC '13: Proceedings of the 7th International Conference on Ubiquitous Information Management and Communication

Article No.: 56, Pages 1 - 6

https://doi.org/10.1145/2448556.2448612

Published: 17 January 2013 Publication History

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Abstract

The high interactivity rate in social networking sites (SNSs) has drawn the attention of many researchers and businesses. However, this high activity rate has made it difficult for businesses to decide where to build their web presence in their e-commerce website or in SNSs. This paper explores the impact of social plugins integration into e-commerce website. An empirical study was undertaken to investigate the impact of social plugins on consumer's perceived trust, word-of-mouth (WOM) effect, and consumer's purchase intention. The result shows that there is positive impact on consumer purchase intention by integrating social plugins in e-commerce website. Recommendations for future research are outlined in this paper.

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Cited By

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Esmaeili LHashemi G. S(2019)A systematic review on social commerceJournal of Strategic Marketing10.1080/0965254X.2017.140867227:4(317-355)Online publication date: 15-Apr-2019
https://doi.org/10.1080/0965254X.2017.1408672
Mazzucchelli AChierici RCeruti FGavinelli L(2018)Towards social commerce: assessing the effect on firm performancesESPERIENZE D'IMPRESA10.3280/EI2016-002001(5-18)Online publication date: Aug-2018
https://doi.org/10.3280/EI2016-002001
Kim HBrubaker PSeo K(2018)Examining psychological effects of source cues and social plugins on a product review websiteComputers in Human Behavior10.1016/j.chb.2015.02.05849:C(74-85)Online publication date: 23-Dec-2018
https://dl.acm.org/doi/10.1016/j.chb.2015.02.058
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Index Terms

The effect of integrating social plugins into e-commerce website: a study on online consumer behaviour
1. Applied computing
  1. Electronic commerce
2. Human-centered computing
  1. Human computer interaction (HCI)

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Reviews

Reviewer: Barrett Hazeltine

This is an empirical study of the effect of incorporating a social plugin, such as a "Like" button for Facebook, on a commerce website. The survey showed that incorporating the plugin resulted in a small increase in trust in the site, a small increase in the intention to use word-of-mouth to share the site, and a statistically significant increase in purchase intention. The survey involved 80 people who were shown a site for an online gift shop. For half of the participants, the site included the social plugin. The average responses to questions involving trust, intention to use word-of-mouth, and intention to buy were all between "neutral" and "agree" on a five-point Likert scale. The need to have a web commerce page, as well as a page on a social networking site, is also discussed. A web commerce page allows for the collection of more customer information, independent from the social network. I found the paper somewhat difficult to read, although the arguments make sense. Online Computing Reviews Service

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ICUIMC '13: Proceedings of the 7th International Conference on Ubiquitous Information Management and Communication

January 2013

772 pages

ISBN:9781450319584

DOI:10.1145/2448556

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Association for Computing Machinery

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Published: 17 January 2013

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ICUIMC '13: The 7th International Conference on Ubiquitous Information Management and Communication

January 17 - 19, 2013

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Esmaeili LHashemi G. S(2019)A systematic review on social commerceJournal of Strategic Marketing10.1080/0965254X.2017.140867227:4(317-355)Online publication date: 15-Apr-2019
https://doi.org/10.1080/0965254X.2017.1408672
Mazzucchelli AChierici RCeruti FGavinelli L(2018)Towards social commerce: assessing the effect on firm performancesESPERIENZE D'IMPRESA10.3280/EI2016-002001(5-18)Online publication date: Aug-2018
https://doi.org/10.3280/EI2016-002001
Kim HBrubaker PSeo K(2018)Examining psychological effects of source cues and social plugins on a product review websiteComputers in Human Behavior10.1016/j.chb.2015.02.05849:C(74-85)Online publication date: 23-Dec-2018
https://dl.acm.org/doi/10.1016/j.chb.2015.02.058
Trivedi NAsamoah DDoran D(2018)Keep the conversations goingInformation Systems Frontiers10.1007/s10796-016-9719-x20:2(239-257)Online publication date: 24-Dec-2018
https://dl.acm.org/doi/10.1007/s10796-016-9719-x
Cai YCude B(2016)Online ShoppingHandbook of Consumer Finance Research10.1007/978-3-319-28887-1_28(339-355)Online publication date: 31-May-2016
https://doi.org/10.1007/978-3-319-28887-1_28
Salvatori LMarcantoni F(2015)Social commerce: A literature review2015 Science and Information Conference (SAI)10.1109/SAI.2015.7237152(257-262)Online publication date: Jul-2015
https://doi.org/10.1109/SAI.2015.7237152

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Social interaction-based consumer decision-making model in social commerce

E-WOM from e-commerce websites and social media

Impacts of Social Media Advertising on Purchase Intention and Customer Loyalty in E-Commerce Systems

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Social interaction-based consumer decision-making model in social commerce

E-WOM from e-commerce websites and social media

Impacts of Social Media Advertising on Purchase Intention and Customer Loyalty in E-Commerce Systems

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