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What motivates members to contribute to enterprise online communities?

Published: 15 February 2014 Publication History

Abstract

A major challenge for online communities is encouraging members to participate and contribute content to the community. While prior work has identified motivators to contribute for internet community members, it is unknown if these are the same for employees in enterprise communities. A qualitative study with a group of very active employee members of enterprise communities we called "informal leaders", revealed that they were motivated by wanting to help other members but only for those communities which related to their job. In contrast to prior findings from internet communities, they did not appear to be motivated by the need to develop their reputation or to connect with others. These results provide new insights into participation in enterprise online communities.

References

[1]
Butler, B., Sproull, L., Kiesler, S. and Kraut, R.E. 2007. Community effort in online groups: Who does the work and why? In Leadership at a Distance: Research in Technologically-Supported Work, Weisband, S., Atwater, L. (eds.). Lawrence Erlbaum Associates, Mahwah, NJ, 171--194.
[2]
Constant, D., Sproull, L. and Kiesler, S. 1996. The Kindness of Strangers: The Usefulness of Electronic Weak Ties for Technical Advice. Organization Science 7, 2 119--135.
[3]
Lakhani, K.R. and Wolf, R.G. 200 Why Hackers Do What They Do: Understanding Motivation and Effort in Free/Open Source Software Projects. In Perspectives on Free and Open Source Software, J. Feller, B.F., S. A. Hissam and K. R. Lakhani (ed.). MIT Press, Cambridge, MA.
[4]
Putnam, R. 2000. Bowling Alone: The Collapse and Revival of American Community. Simon and Schuster, New York, NY.
[5]
Wasko, M.M. and Faraj, S. 2000. "It is what one does": why people participate and help others in electronic communities of practice. Journal of Strategic Information Systems 9, 155--173.

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  • (2024)"Math is a pain!": Understanding challenges and needs of the Machine Learning community on Stack OverflowProceedings of the ACM on Human-Computer Interaction10.1145/36869908:CSCW2(1-35)Online publication date: 8-Nov-2024
  • (2019)WellComm2019Companion Publication of the 2019 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3311957.3359434(511-516)Online publication date: 9-Nov-2019
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  1. What motivates members to contribute to enterprise online communities?

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    cover image ACM Conferences
    CSCW Companion '14: Proceedings of the companion publication of the 17th ACM conference on Computer supported cooperative work & social computing
    February 2014
    372 pages
    ISBN:9781450325417
    DOI:10.1145/2556420
    Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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    New York, NY, United States

    Publication History

    Published: 15 February 2014

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    Author Tags

    1. leaders
    2. motivation
    3. online communities
    4. workplace

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    CSCW'14: Computer Supported Cooperative Work
    February 15 - 19, 2014
    Maryland, Baltimore, USA

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    CSCW Companion '14 Paper Acceptance Rate 88 of 497 submissions, 18%;
    Overall Acceptance Rate 2,235 of 8,521 submissions, 26%

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    View all
    • (2024)"Math is a pain!": Understanding challenges and needs of the Machine Learning community on Stack OverflowProceedings of the ACM on Human-Computer Interaction10.1145/36869908:CSCW2(1-35)Online publication date: 8-Nov-2024
    • (2019)WellComm2019Companion Publication of the 2019 Conference on Computer Supported Cooperative Work and Social Computing10.1145/3311957.3359434(511-516)Online publication date: 9-Nov-2019
    • (2019)(Non‐)Participation in deliberation at work: a case study of online participative decision‐makingNew Technology, Work and Employment10.1111/ntwe.1212734:1(37-58)Online publication date: 28-Jan-2019
    • (2018)Online Social CommunitiesDigital Business10.1007/978-3-319-93940-7_13(289-341)Online publication date: 27-Jul-2018
    • (2017)What Did I Ask You to Do, by When, and for Whom?Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing10.1145/2998181.2998251(1009-1023)Online publication date: 25-Feb-2017
    • (2017)Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social ComputingundefinedOnline publication date: 25-Feb-2017
    • (2016)Raising your Eminence inside the Enterprise Social NetworkProceedings of the 2016 ACM International Conference on Supporting Group Work10.1145/2957276.2957281(111-120)Online publication date: 13-Nov-2016
    • (2016)Increasing Activity in Enterprise Online Communities Using Content RecommendationACM Transactions on Computer-Human Interaction10.1145/291058123:4(1-28)Online publication date: 13-Aug-2016
    • (2016)Embracing Cultural DiversityProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing10.1145/2818048.2835198(274-287)Online publication date: 27-Feb-2016
    • (2016)Early Activity DiversityProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing10.1145/2818048.2820009(595-608)Online publication date: 27-Feb-2016
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