AdAlyze Redux: Post-Click and Post-Conversion Text Feature Attribution for Sponsored Search Ads
Pages 1299 - 1304
Abstract
In this paper, we present our ongoing research on an ads quality testing tool that we call AdAlyze Redux. This tool allows advertisers to get individual best practice recommendations based on an expandable set of textual ads features, tailored to exactly the ads in an advertiser's set of accounts. This lets them optimize their ad copies against the common online advertising key performance indicators clickthrough rate and, if available, conversion rate. We choose the Web as the tool's platform and automatically generate the analyses as platform-independent HTML5 slides and full reports.
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Index Terms
- AdAlyze Redux: Post-Click and Post-Conversion Text Feature Attribution for Sponsored Search Ads
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Published In
May 2015
1602 pages
ISBN:9781450334730
DOI:10.1145/2740908
- General Chairs:
- Aldo Gangemi,
- Stefano Leonardi,
- Alessandro Panconesi
Copyright © 2015 Copyright is held by the International World Wide Web Conference Committee (IW3C2).
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- IW3C2: International World Wide Web Conference Committee
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Association for Computing Machinery
New York, NY, United States
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Published: 18 May 2015
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WWW '15
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- IW3C2
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