research-article

Social media governments from innovators to laggards: the case of Mexican local governments with diffusion of innovations theory

Authors:

David Valle-Cruz and

Rodrigo Sandoval-AlmazánAuthors Info & Claims

dg.o '15: Proceedings of the 16th Annual International Conference on Digital Government Research

May 2015

Pages 250 - 255

https://doi.org/10.1145/2757401.2757413

Published: 27 May 2015 Publication History

Abstract

The majority of local governments implement social media into their web sites and means of communications without any strategy or knowledge about their advantages or perils. Academic research about how local governments use social media platforms is scarce. Most of the research is focused on services, comparative perspectives or assessment of e-government. Local governments are blind-folded on where they efforts will arrive. The purpose of this research is to provide some direction to the implementation of technology in governments. Based on the diffusion of innovations theory proposed by Rogers we analyze data of Twitter and Facebook accounts from 32 Mexican local governments from 2010 to 2014 and place them on each category. According to this theory and our sample, just one local government could be considered an innovator, four local governments considered early adopters, eleven are considered early majority, other eleven are considered late majority and five of them are considered as laggards. This will be an example of how social media adoption has been implemented on government actions.

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Cited By

Vidaurre-Rojas PVela-Reátegui SPinedo LValles-Coral MNavarro-Cabrera JRengifo-Hidalgo VLópez-Sánchez TSeijas-Díaz JCárdenas-García ÁCueto-Orbe R(2024)A social media adoption strategy for cultural dissemination in municipalities with tourist potential: Lamas, Peru, as a case studyBuilt Heritage10.1186/s43238-024-00128-18:1Online publication date: 9-May-2024
https://doi.org/10.1186/s43238-024-00128-1
Hussin ZChin CSondoh SChoo K(2024)How do Governments Leverage the Use of Social Media? A Systematic ReviewIEEE Transactions on Engineering Management10.1109/TEM.2023.3239382(1-15)Online publication date: 2024
https://doi.org/10.1109/TEM.2023.3239382
Valle-Cruz DSandoval-Almazan RGil-Garcia J(2016)Citizens' perceptions of the impact of information technology use on transparency, efficiency and corruption in local governmentsInformation Polity10.3233/IP-16039321:3(321-334)Online publication date: 24-Oct-2016
https://doi.org/10.3233/IP-160393

Index Terms

Social media governments from innovators to laggards: the case of Mexican local governments with diffusion of innovations theory
1. Information systems
  1. Information systems applications

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cover image ACM Other conferences

dg.o '15: Proceedings of the 16th Annual International Conference on Digital Government Research

May 2015

369 pages

ISBN:9781450336000

DOI:10.1145/2757401

Conference Chairs:
Karen Mossberger
Arizona State University
,
Natalie Helbig
New York State Department of Health
,
Program Chairs:
Jing Zhang
Clark University
,
Yushim Kim
Arizona State University

Copyright © 2015 ACM.

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Published: 27 May 2015

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dg.o 2015: 16th Annual International Digital Government Research Conference

May 27 - 30, 2015

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Cited By

Vidaurre-Rojas PVela-Reátegui SPinedo LValles-Coral MNavarro-Cabrera JRengifo-Hidalgo VLópez-Sánchez TSeijas-Díaz JCárdenas-García ÁCueto-Orbe R(2024)A social media adoption strategy for cultural dissemination in municipalities with tourist potential: Lamas, Peru, as a case studyBuilt Heritage10.1186/s43238-024-00128-18:1Online publication date: 9-May-2024
https://doi.org/10.1186/s43238-024-00128-1
Hussin ZChin CSondoh SChoo K(2024)How do Governments Leverage the Use of Social Media? A Systematic ReviewIEEE Transactions on Engineering Management10.1109/TEM.2023.3239382(1-15)Online publication date: 2024
https://doi.org/10.1109/TEM.2023.3239382
Valle-Cruz DSandoval-Almazan RGil-Garcia J(2016)Citizens' perceptions of the impact of information technology use on transparency, efficiency and corruption in local governmentsInformation Polity10.3233/IP-16039321:3(321-334)Online publication date: 24-Oct-2016
https://doi.org/10.3233/IP-160393

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