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Trend detection in social networks using Hawkes processes

Published: 25 August 2015 Publication History

Abstract

We develop in this paper a trend detection algorithm, designed to find trendy topics being disseminated in a social network. We assume that the broadcasts of messages in the social network is governed by a self-exciting point process, namely a Hawkes process, which takes into consideration the real broadcasting times of messages and the interaction between users and topics. We formally define trendiness and derive trend indices for each topic being disseminated in the social network. These indices take into consideration the time between the detection and the message broadcasts, the distance between the real broadcast intensity and the maximum expected broadcast intensity, and the social network topology. The proposed trend detection algorithm is simple and uses stochastic control techniques in order to calculate the trend indices. It is also fast and aggregates all the information of the broadcasts into a simple one-dimensional process, thus reducing its complexity and the quantity of data necessary to the detection.

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cover image ACM Conferences
ASONAM '15: Proceedings of the 2015 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2015
August 2015
835 pages
ISBN:9781450338547
DOI:10.1145/2808797
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 25 August 2015

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  • (2022)Social media activity forecasting with exogenous and endogenous signalsSocial Network Analysis and Mining10.1007/s13278-022-00927-312:1Online publication date: 8-Aug-2022
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  • (2020)An EM Algorithm for the Time-Variant Vector Hawkes Process2020 59th IEEE Conference on Decision and Control (CDC)10.1109/CDC42340.2020.9304188(1726-1731)Online publication date: 14-Dec-2020
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