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Modelling the Role of Trust in Social Relationships

Published: 26 November 2015 Publication History
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  • Abstract

    A social trust model is presented for investigating social relationships and social networks in the real world and in social media. The results demonstrate that multilevel social structures, with a few strong relationships, more medium ties, and large numbers of weak ties, emerge in an evolutionary simulation when well-being and alliances are rewarded with high levels of social interaction. ‘Favour-the-few’ trust strategies were more competitive than others under a wide range of fitness conditions, suggesting that the development of complex, multilevel social structures depends on capacity for high investment in social time and preferential social interaction strategies.

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      Published In

      cover image ACM Transactions on Internet Technology
      ACM Transactions on Internet Technology  Volume 15, Issue 4
      Special Issue on Trust in Social Networks and Systems
      December 2015
      88 pages
      ISSN:1533-5399
      EISSN:1557-6051
      DOI:10.1145/2851090
      • Editor:
      • Munindar P. Singh
      Issue’s Table of Contents
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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      Publication History

      Published: 26 November 2015
      Accepted: 01 August 2015
      Received: 01 August 2015
      Revised: 01 March 2015
      Published in TOIT Volume 15, Issue 4

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      Author Tags

      1. Trust
      2. social brain hypothesis
      3. social media
      4. social relationships

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      Funding Sources

      • ICTe-collective projects
      • ESRC/EPSRC Cognitive Foresight Programme project TESS (Developing Theory for Evolving Socio-technical Systems)
      • British Academy Centenary Project Lucy to Language
      • EU-FP7 SocialNets

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